Senior Digital Marketing Specialist

Inside the Role

The Brand Marketing Communications team is responsible for defining, developing, and elevating the purpose of our brands. Our goal is to make Freightliner, Western Star, and Detroit brands beloved and valued by our industry, dealers, and customers. As the Senior Digital Marketing Specialist, you will manage digital platforms and projects for two of our leading brands. These platforms include freightliner.com, demanddetroit.com, Marketo for marketing automation, as well as truck configurators and customer-initiated lead management. You will collaborate closely with internal business teams and external agencies to ensure our digital marketing platforms deliver industry-leading experiences and meet targeted objectives.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Lead site enhancements and maintenance for the Freightliner and Detroit brand websites, focusing on navigation, user interface and experience, customer journey, design and mobile optimization. Manage priorities and guide development sprints.

• Oversee search engine optimization (SEO) for the Freightliner and Detroit brand websites. Coordinate with the brand teams and external agency partner to optimize copy and landing pages and perform ongoing keyword research.

• Lead analytics for the Freightliner and Detroit brand websites, providing quantitative and qualitative insights, tracking growth trends, and measuring digital activity to align with business objectives.

• Coordinate across internal teams and external partners to develop and monitor KPIs through digital performance dashboards. Provide internal and external stakeholders with analysis and guidance to improve performance.

• Manage both WebGL-based and image-stitched truck configurators for freightliner.com including modeling, user experience and interface, development, testing and implementation. Serve as the project manager among internal stakeholders, external agency partners and IT.

• Manage the Marketo marketing automation platform for Freightliner and Detroit brands, including campaign development, reporting, and platform administration. Serve as the primary platform administrator for content updates that impact all brands.

• Manage customer-initiated leads, including lead nurturing strategies and form management, with testing across various platforms. Oversee data feeds and integrations.

• Oversee content strategy and systems (CMS) for publishing of digital marketing assets such as product brochures, videos, and images.

• Support ongoing application beta and user acceptance testing (UAT) to ensure high-quality application performance.

• Collaborate with business groups across the organization to align digital strategies and coordinate updates for owned platforms.

• Stay current with trends in digital marketing and provide recommendations for adopting emerging technologies.

• Provide project management support for special projects, marketing programs, product launches, and campaigns as needed.

• Oversee project budgets, including annual M&C contracts, and manage purchasing information in compliance with company procurement processes.

Knowledge You Should Bring

• Bachelor’s degree with at least 5 years of related experience OR 10 years of relevant experience in lieu of a degree.

• At least 2 years of experience in group leadership, project management, or mentoring.

• Proven experience in digital marketing, specifically with websites or mobile applications.

• Demonstrated experience managing multiple complex projects across business areas (agency partners, internal stakeholders, IT).

• Experience managing marketing or digital agencies and third-party providers.

• Experience developing or directing analytics.

• Strong proficiency in Microsoft Office applications, especially Excel and PowerPoint.

Exceptional Candidates Might Have

• An advanced degree in marketing or business.

• Experience and understanding of UI/UX design, testing, and customer journey mapping.

• Experience using Google Analytics, Tableau, or similar data analysis tools.

• Familiarity with marketing automation platforms such as Marketo or HubSpot.

• Experience with content management systems (CMS) such as Adobe Experience Manager or Umbraco.

• Basic understanding of iOS and Android platforms.

#LI-TN1 #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.