Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our dynamic team. In this role, you will be a key player in driving user growth for our games in Vietnam. You will work closely with the team to craft and execute effective marketing campaigns that drive significant player growth, foster brand awareness, and engage our existing community.Responsibilities:
Develop and execute marketing campaigns that encompass various marketing channels, including user acquisition, brand awareness, community events, and offline events.
Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
Execute performance marketing and user acquisition plans at different stages of a game's lifecycle (soft launch, hard launch, and sustain).
Maintain the marketing roadmap for a portfolio of games.
Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
Analyze and report on the effectiveness of marketing campaigns and provide recommendations for optimization.
Oversee the creation of marketing assets, including copy, banners, trailers, playable ads, and interactive landing pages.
Perform competitor marketing execution analysis to strengthen in-house initiatives.
Measure and report on cohorted campaign performance (CPI, CPM, CPC, conversion rates, ROAS).
Scale up social media reach, engagement, and conversion to drive measurable results. Manage day-to-day social media activities and plan engaging content calendars.
Collaborate with cross-functional teams (e.g., product, creative) to ensure alignment and effective execution of marketing strategies.
Collaborate with external partners, vendors and agencies to ensure seamless execution of marketing campaigns.
Requirements
Bachelor’s degree in marketing, Advertising, or a related field.
5 years of experience in gaming industry.
In-depth knowledge of mobile marketing channels and their impact on performance metrics.
Proficiency in digital advertising platforms such as Meta, Google, TikTok, Twitter, and third-party ad networks.
Experience with performance marketing metrics and optimization.
Strong analytical skills and ability to leverage data to drive decision-making.
Ability to thrive in a fast-paced and dynamic environment.
Passion for gaming and a deep understanding of the mobile gaming industry
Are you game?
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What We Do
Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
