Senior Digital Marketing Specialist
Marketing Automation & Digital Production
Johannesburg, South Africa (Remote)
Join a Global Marketing Team Driving Digital Excellence
World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business.
This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently. You'll play a critical role in supporting our global marketing operations team through the execution of email campaigns, marketing automation workflows, landing pages, website updates, and digital content production.
Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.
This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.
What You'll DoMarketing Automation & Campaign Execution
Build, execute, and maintain digital marketing assets within HubSpot, including:
- Email campaigns and reusable email templates
- Automated workflows and nurture programs
- Forms and progressive profiling experiences
- Landing pages and thank-you pages
- Audience segmentation and list creation
You will:
- Support campaign testing, scheduling, and deployment
- Ensure campaigns are executed accurately and on time
- Perform quality assurance checks across all digital assets
- Maintain campaign consistency, naming conventions, and asset organization
- Monitor campaign delivery and support performance tracking
Website Content Management
Manage and maintain website content within WordPress.
Responsibilities include:
- Publishing and updating website content
- Maintaining page formatting, metadata, and content structure
- Uploading images, files, and digital assets
- Supporting campaign landing page development and content refreshes
- Conducting quality checks to ensure accuracy and compliance with brand standards
Quality Assurance & Digital Excellence
Serve as a key contributor to maintaining high standards across all digital marketing activities.
You will:
- Validate links, formatting, rendering, personalization, and tracking
- Ensure digital assets are technically accurate and compliant with established guidelines
- Identify opportunities to improve processes and execution efficiency
- Support documentation and best practices for digital marketing operations
Cross-Functional Collaboration
Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences.
You will:
- Gather requirements and clarify project needs
- Provide updates on project timelines and priorities
- Support internal marketing requests related to HubSpot and WordPress
- Collaborate with global teams to deliver campaigns efficiently and consistently
What We're Looking ForRequired Experience
- 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
- Hands-on experience with HubSpot, WordPress, or similar marketing platforms
- Experience building and deploying email campaigns, landing pages, forms, and workflows
- Experience working in a structured marketing, production, agency, or in-house digital environment
- Proven ability to manage multiple projects and deadlines simultaneously
Technical Skills
- Strong proficiency with HubSpot and/or WordPress
- Experience using Microsoft Office applications
- Understanding of email marketing and marketing automation best practices
- Familiarity with segmentation and audience targeting concepts
- Basic HTML/CSS knowledge is advantageous
- Experience with Canva, Adobe Creative Suite, or similar tools is a plus
Professional Skills
- Exceptional attention to detail and commitment to quality
- Strong organizational and project management skills
- Excellent communication and stakeholder management abilities
- Ability to follow established processes while identifying opportunities for improvement
- Self-motivated and comfortable working independently in a remote environment
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- HubSpot Certification and/or WordPress Certification
- Experience supporting B2B marketing campaigns
- Experience working with global teams and stakeholders
Why Join World Fuel?
- Fully remote role based in Johannesburg
- Competitive salary and benefits
- Annual incentive opportunity
- Exposure to global marketing initiatives across North America, EMEA, APAC, and Latin America
- Career development opportunities within a growing international organization
- Access to leading marketing technologies and platforms
- Collaborative and supportive global marketing team
#WFS
Please note that by submitting an employment application you consent to World Fuel Services processing your information for this role and potentially for future employment opportunities, in accordance with applicable laws. To learn more about how we protect and/or process personal information, please visit the WFS Privacy Center at: https://www.wfscorp.com/en/privacy-center.MH Aviation Services (PTY) Ltd.
Skills Required
- 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
- Hands-on experience with HubSpot, WordPress, or similar marketing platforms
- Experience building and deploying email campaigns, landing pages, forms, and workflows
- Experience working in a structured marketing, production, agency, or in-house digital environment
- Ability to manage multiple projects and deadlines simultaneously
- Strong proficiency with HubSpot and/or WordPress
- Experience using Microsoft Office applications
- Understanding of email marketing and marketing automation best practices
- Familiarity with segmentation and audience targeting concepts
- Basic HTML/CSS knowledge
- Experience with Canva, Adobe Creative Suite, or similar tools
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- HubSpot Certification and/or WordPress Certification
- Experience supporting B2B marketing campaigns
- Experience working with global teams and stakeholders
What We Do
Headquartered in Miami, Florida, World Kinect Corporation (NYSE: WKC) is a leading global energy management company, offering a broad suite of solutions across the energy product spectrum. In addition to our core energy and fuel offerings to customers in the transportation sector, we provide advisory services, sustainability and renewable energy solutions, as well as supply fulfillment for natural gas and power. We continue to focus on advancing the energy transition to lower carbon alternatives through expanding our portfolio of energy solutions and providing customers with greater access to sustainably sourced energy. For more information, visit https://corp.worldkinect.com.
