Marketing Technology Manager

PartsBase Inc. is the world's largest online Aviation Marketplace and Community. Our global community is comprised of over 7,600 companies accessing our technology in over 217 countries & territories. We work with some of the biggest brands in aviation including Delta, Northrop Gruman, AvAir, Heico, Chevron, Air France Industries, and Air Australia.

PartsBase offers a FULLY remote environment where one can work at the forefront of where the aviation business meets technology. Imagine getting to work with peers worldwide, implementing business technology projects that challenge the boundaries.

One of the top benefits of working at PartsBase is the culture. We are a TEAM-focused organization, and everyone celebrates each other's successes. Our inclusive culture welcomes all employees and values their unique contributions to our success. Our clients tell us time and time again that our people set us apart from the competition. We naturally strive to hire the very best talent. The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers.

Role Overview

We are seeking a Marketing Technology Manager to own and scale PartsBase’s marketing technology ecosystem, enabling a high-performance, data-driven demand generation engine. This is a highly visible, hands-on role responsible for translating growth objectives into a fully integrated martech stack that drives pipeline, revenue, and operational efficiency.

You will lead the strategy, architecture, and execution of our marketing technology landscape, spanning marketing automation, CRM integrations, tracking, and analytics. You will operate as a critical partner to Marketing, Sales, and RevOps, ensuring our systems, data, and processes are optimized to support aggressive growth targets.

This role is ideal for someone who can think at the GTM systems level, build scalable infrastructure, and execute with precision.

Key Responsibilities

Martech Strategy & Infrastructure

• Own the end-to-end marketing technology stack, ensuring it supports full-funnel demand generation and revenue objectives.

• Define and execute the martech roadmap aligned to GTM priorities, scalability, and performance.

• Evaluate, implement, and optimize tools across marketing automation, CRM, analytics, and digital experience platforms.

Marketing Automation & Lifecycle Management

• Architect and optimize marketing automation workflows (e.g., Clay, HubSpot, Marketo, Mailchimp) to support lead capture, nurturing, scoring, and conversion.

• Drive lifecycle marketing strategies through segmentation, personalization, and behavioral triggers.

• Partner with Sales and RevOps to ensure seamless lead flow, routing, and conversion optimization.

CRM & Data Architecture

• Own the integration and data flow between marketing platforms and CRM systems (e.g., Salesforce), ensuring full-funnel visibility and reporting accuracy.

• Develop scalable segmentation frameworks within the CRM to enable targeted, high-impact campaigns.

• Improve data quality, enrichment, and governance to drive better targeting and performance.

Tracking, Attribution & Analytics

• Implement and manage tracking frameworks across all digital channels using GA4, Google Tag Manager (GTM), and UTMs.

• Build and refine multi-touch attribution models to measure campaign impact on pipeline and revenue.

• Leverage analytics and UX tools (e.g., Hotjar) to uncover insights and optimize user behavior across digital touchpoints.

• Utilize performance and SEO tools (e.g., SEMrush, Google Search Console) to enhance visibility and acquisition strategies.

Performance Marketing & Experimentation

• Support paid media and digital performance efforts across search, social, and retargeting channels.

• Establish A/B testing and experimentation frameworks using tools such as Optimizely (or similar platforms).

• Continuously optimize conversion rates, campaign performance, and overall marketing efficiency.

Social & Outreach Enablement

• Support social and outbound engagement strategies across LinkedIn, Facebook, X (Twitter), TikTok, and YouTube Shorts.

• Enable automation and outreach initiatives using tools such as MeetAlfred or similar platforms to expand reach and engagement.

Compliance & Data Governance

• Ensure all marketing systems and processes comply with data privacy regulations (e.g., GDPR) and internal standards.

• Manage consent and compliance platforms (e.g., CookiePro) to maintain data integrity and regulatory alignment.

Cross-Functional Leadership & Vendor Management

• Serve as the primary bridge between Marketing, Sales, RevOps, and IT for all martech initiatives.

• Manage external vendors, agencies, and technology partners to ensure performance and scalability.

• Drive documentation, process standardization, and internal enablement across the marketing organization.

Qualifications

Required

• 5–8+ years of experience in marketing technology, marketing operations, or digital marketing in a performance-driven environment.

• Clay experience is required.

• Deep hands-on expertise with:

  • Marketing automation platforms (HubSpot, Marketo, Mailchimp)

  • CRM systems (Salesforce)

  • Tracking and analytics tools (GA4, GTM)

  • Experimentation and UX tools (Optimizely, Hotjar)

• Proven experience building and optimizing martech stacks that directly impact pipeline and revenue.

• Strong understanding of lifecycle marketing, attribution models, funnel metrics, and conversion optimization.

• Experience leveraging SEO and performance tools (SEMrush, Google Search Console).

• Highly analytical with the ability to translate data into actionable insights.

• Strong project management and stakeholder alignment skills.

• Comfortable operating as a hands-on builder in a fast-paced, scaling environment.

Preferred

• Experience in B2B SaaS, marketplaces, or aviation/aerospace industries.

• Experience supporting paid media and multi-channel digital strategies.

• Background partnering closely with Sales and RevOps in a revenue-driven organization.

• Experience supporting long sales cycles and complex buying groups.

• Familiarity with outreach and automation tools (e.g., MeetAlfred) and data compliance platforms (CookiePro).