The Role
The Senior Digital Marketing Manager will lead the strategy and execution of digital campaigns, driving lead generation and supporting sales growth. Responsibilities include optimizing campaigns across multiple channels, managing timelines, analytics, and mentoring junior staff.
Summary Generated by Built In
The Senior Digital Marketing Manager / Demand Gen Lead will own the strategy and execution of WJA’s digital campaigns, ensuring consistent and high-converting lead generation that feeds directly into sales pipeline. This is both a hands-on and strategic role: you’ll roll up your sleeves to execute campaigns in the beginning, then transition into a role that leads agency partners and influences broader demand gen strategy, with the opportunity to mentor junior talent as the team grows.
Why Willis Johnson & Associates?
Willis Johnson & Associates is a fast growing, award winning, wealth management firm specializing in corporate executives and professionals. We help our clients optimize everything in their personal financial lives from compensation and benefit strategy to tax mitigation, from retirement planning to investments. We also have an in-house CPA team to provide tax preparation for our clients that need it. And with everything we recommend, we put our clients first—all the time, every time. No product sales. No commissions. Straight fee-only financial planning and asset management.
The same way we take care of our clients, we invest in our team. Aside from providing a very competitive benefits package including medical, dental, vision, disability/life insurance, 401(k), and PTO, we pride ourselves in supporting personal and professional growth. We encourage and incentivize continued education for all employees and support their participation in educational conferences and events.
What Success Looks Like
Why Willis Johnson & Associates?
Willis Johnson & Associates is a fast growing, award winning, wealth management firm specializing in corporate executives and professionals. We help our clients optimize everything in their personal financial lives from compensation and benefit strategy to tax mitigation, from retirement planning to investments. We also have an in-house CPA team to provide tax preparation for our clients that need it. And with everything we recommend, we put our clients first—all the time, every time. No product sales. No commissions. Straight fee-only financial planning and asset management.
The same way we take care of our clients, we invest in our team. Aside from providing a very competitive benefits package including medical, dental, vision, disability/life insurance, 401(k), and PTO, we pride ourselves in supporting personal and professional growth. We encourage and incentivize continued education for all employees and support their participation in educational conferences and events.
What Success Looks Like
- Within a year, digital marketing is running like a machine: consistent campaigns, predictable pipeline, optimized spend.
- Campaigns not only run, they convert with measurable impact on qualified leads and booked prospect meetings.
- You’ve improved what exists, added new channels for growth, and helped us track the entire funnel from ad spend to revenue.
- Execute and optimize digital campaigns across LinkedIn, Meta, email, and web by building ads, workflows, landing pages, and reporting.
- Translate content (blogs, videos, thought leadership, awards) into multi-channel demand gen campaigns.
- Partner with Client Development on account-based campaigns, sales enablement tools, and prospecting initiatives.
- Collaborate with Communications/Creative to ensure brand-aligned messaging and, over time, influence content strategy.
- Manage campaign timelines, agency deliverables, and eventually interns/junior staff.
- Provide recommendations on ad budget allocations and platform strategy, with a path to owning budget decisions.
- Maintain and improve HubSpot campaigns, workflows, and reporting dashboards; collaborate on CRM/data integrity strategy.
- Build attribution models that connect marketing spend to pipeline and revenue, optimizing over time.
- Test and scale new channels (beyond LinkedIn/Meta/email) optimized for our audience.
- 8–10 years of experience in digital marketing, demand generation, or growth marketing (B2B/professional services preferred).
- Proven track record driving pipeline growth through digital channels (LinkedIn Ads, Meta Ads, email, nurture campaigns).
- Hands-on expertise with HubSpot (or equivalent CRM/automation platform).
- Strong project management skills — ability to manage multiple projects, stakeholders, and vendors simultaneously.
- Experience mentoring/managing interns, agencies, or junior marketers.
- Familiarity with account-based marketing, attribution models, and sales enablement tools.
- Strategic mindset with the ability to zoom out while still willing to execute tactically when needed.
- Data-driven, curious, and always looking for ways to improve performance.
- Base Salary Range: $130,000-$150,000/year plus 20% bonus based on company and individual performance
- 401(k) plan with opportunity to earn up to 7% the first year and 10% with tenure
- Best and brightest leaders will have opportunities to buy into and become owners in the firm over time
- 11 paid holidays and 15 PTO days to use at your discretion
- Employer paid Health/Dental/Vision insurance premiums for individuals and families.
- Employer HSA contributions
- Employer paid Life and Long-Term Disability
- Flexibility to work from where you are most comfortable - at home or in the office, except for required client and department meetings
- Collaborative, Positive Teammates
- Advancement Opportunities
- Autonomy in Your Role
- Professional Development Options
- Rewarding Work That Matters
Top Skills
CRM
Hubspot
Linkedin Ads
Marketing Automation
Meta Ads
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The Company
What We Do
Willis Johnson & Associates is a registered investment advisor. Information presented is for educational purposes only.
It should not be considered specific investment advice, does not take into consideration your specific situation, and does not intend to make an offer or solicitation for the sale or purchase of any securities or investment strategies.
Investments involve risk and are not guaranteed. Be sure to consult with a qualified financial advisor and/or tax professional before implementing any strategy discussed herein. Insurance products and services are offered or sold through individually licensed and appointed agents in various jurisdictions.
Phone # (713) 439-1200
For additional information about FINRA/SIPC, please visit their websites:
http://www.finra.org/
http://www.sipc.org/
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