A key pillar in this growth strategy is the development of a modern, effective digital marketing function.
For the Food Processing & Packaging business unit we are seeking a
Senior Digital Marketing Manager
Responsibilities / Tasks
As Senior Digital Marketing Manager, you will play a pivotal role in building the digital marketing function from the ground up. This greenfield opportunity allows you to shape and implement a strategy that directly supports our commercial objectives. Your work will improve digital visibility, drive high-quality leads, and ultimately increase order intake.
You will also contribute to the selection and implementation of new digital marketing tools, potentially marketing automation. As our digital capabilities continue to evolve, we’re looking for someone who thrives in a building phase.
You will report directly to the Senior Director Marketing and act as a strategic advisor and hands-on expert. You’ll develop and execute the digital marketing roadmap, manage external agencies, define and report on KPIs, and lay the foundation for scalable digital marketing practices within the business unit.
This role requires someone with a strong B2B digital marketing background, excellent stakeholder management skills, and the ability to operate both strategically and operationally in a matrixed organization. As the digital marketing function grows, this position is expected to evolve into a leadership role with team management responsibilities.
Your key responsibilities:
Design and execute digital marketing initiatives in line with the business growth goals and overall marketing strategy.
Build a solid digital foundation including tools, processes, KPIs, dashboards, and governance.
Collaborate closely with the central (Group) Digital Channels team to ensure alignment, leverage best practices, and drive integrated
digital marketing efforts across the organization.
Contribute to the evaluation and implementation of new digital marketing tools by defining functional requirements, assessing potential solutions, and providing recommendations for final selection and rollout.
Prepare and support the development of lead generation and nurturing capabilities, including workflows and lead scoring, as tooling becomes available
Engage and manage digital marketing agencies to support SEO, SEA, social media advertising, and content distribution.
Collaborate with Sales to optimize lead management and ensure seamless handover and follow-up.
Establish a robust performance measurement framework, including UTM tracking, CRM campaign tagging, and dashboarding.
Continuously analyze digital performance data to identify opportunities for optimization and growth, report insights to stakeholders, and implement improvements to maximize impact.
Act as a strategic advisor to senior marketing leadership on digital marketing trends, technologies, and priorities.
Your Profile / Qualifications
Bachelor’s or Master’s degree in Marketing, Business, or related field.
7+ years’ experience in digital marketing, ideally within B2B industrial or manufacturing environments.
Proven ability to build and scale digital marketing programs from strategy to execution.
Hands-on experience across various digital marketing disciplines, including lead management, marketing automation, CRM systems, SEO, SEA, website conversion rate optimization, digital marketing analytics, and marketing performance reporting.
Strong experience working in and navigating international matrix organizations.
Comfortable working both strategically and operationally - a “builder” mindset is essential.
Experience managing external agencies and driving performance through partnerships.
Excellent communication and stakeholder management skills.
Fluency in English is required; additional languages are a plus.
Why join GEA?
Opportunity to build something new and impactful within a global leader in food technology.
A dynamic, international work environment with room for personal and professional growth.
The chance to influence and shape the digital future of one of GEA’s most important business units.
Competitive compensation and benefits package.
Ready to make an impact?
Ready to make an impact? Apply now to join a team shaping the future of food processing and packaging through smart, sustainable technology and powerful digital marketing.
What happens once your application is submitted?
You will receive an email when your application has been processed.
One of our Talent Acquisition Partners will review and verify if your application meets the qualifications of the role.
If your application has been successfully verified, you will be invited to a first interview either virtually or face-to-face.
Usually after the second/third interview round we will make a decision.
Please do not hesitate to reach out to our team at any stage of your application.
Did we spark your interest?
Then please click apply above to access our guided application process.
Top Skills
What We Do
GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components.
GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio
