Senior Digital Marketing Manager

Job Responsibilities

• Partner with Marketing team members and other SMEs to advise on campaign strategy, specifically what channels to use to effectively engage the target audience with the desired message.
• Execute multi-channel marketing campaigns. This includes writing copy based on provided messaging, designing graphics (with or without templates), loading assets into various platforms, scheduling sends, tagging/tracking properly, etc. Channels include, but are not limited to, email, social media, and website (blog).
• Own management of the company website. Make simple changes and manage the agency to complete more complex changes. Partner with Head of Marketing to ensure the website reflects current branding and positioning, and serves as a key destination in driving business outcomes.
• Manage the company social media accounts, including growing the volume of followers (while ensuring quality of followers)and driving engagement strategy. Support and manage social media employee advocacy program as needed. Support and manage Redox thought leader development as needed.
• Own search optimization for both paid and organic. Ensure website and blog post copy is optimized in alignment. Be the expert in SEO/GEO/AEO and help us evolve in this area. Bring strategic learnings back to product marketing and product to inform positioning and messaging refinements.
• Execute end-to-end webinar operations; cross-functional project management, invitations, reminders, day-of execution, and follow-up. Own the platform and be the expert on making webinars an outstanding experience for attendees. Help manage presenters as needed. Collaborate on content as appropriate.
• Drive the media strategy; execute press releases, build relationships with journalists and publications, secure interviews and features, and serve as the press contact.
• Ensure alignment with the company’s brand voice and marketing goals across all of the items listed above.
• Develop, manage, and continuously improve processes, approaches, templates, and tools across items above to enable efficient execution of best-in-class campaigns and drive results. Use AI thoughtfully to enhance capabilities.
• Track, monitor, and report on key performance metrics. Evaluate performance against industry and internal benchmarks. Adjust strategies based on insights and trends.
• Coordinate with or manage external vendors as needed.
• Stay updated on digital marketing trends and implement innovative tactics to improve performance and streamline workflows.

Required Skills & Qualifications

• 8+ years of experience in digital marketing, with both a breadth and depth of experience across channels.
• Bachelor's degree.
• Proven experience driving successful multi-channel digital marketing campaigns.
• Strategic and practical knowledge of CRMs (e.g., Salesforce), CMS platforms (e.g., WordPress), marketing automation tools (e.g., HubSpot), social media (e.g., LinkedIn), paid advertising (e.g., Google Ads, LinkedIn Ads), webinar platforms (e.g., StreamYard, Zoom), PR platforms (e.g., Cision, PRNewswire), web analytics (e.g., Google Analytics), user experience principles, and design tools (e.g., Canva, Figma).
• Excellent writing, editing, and content creation skills.
• Strong project and time management skills, including the ability to prioritize and meet deadlines, while maintaining attention to detail.
• Demonstrated ability to manage multiple projects simultaneously and facilitate cross-functional collaboration.
• Enthusiastic self-starter focused on delivering results, creative problem-solver, critical thinker, and team player.
• A flexible attitude toward shifting needs and priorities.
• Willingness to take feedback in stride and engage in productive conflict.
• Data-driven mindset with the ability to use analytics to inform decisions.

Preferred Skills & Experience

• Experience in the Healthcare and/or SaaS industries is preferred
• Basic HTML/CSS knowledge
• Any level of brand or graphic design experience