Location: We are flexible! Come and join us either in Hamburg, Berlin, Barcelona, Dublin or London.
FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.
Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride?
YOUR DAILY ADVENTURES WILL INCLUDE:- Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition, activation and re-engagement
- Develop and execute digital media strategies and plans to achieve our awareness and performance targets
- Be responsible for optimising campaign performance on several app advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat, Moloco and others)
- Collaborate with our Marketing Analytics teams to understand the full customer journey funnel as well as all relevant KPIs within our dashboards for analysis and optimisation
- Analyse audience cohorts to share performance insights on ROAS , retention and CLV.
- Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance
- Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools and exploring AI use cases for the team)
- Mature hands on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels including Google, Apple Search Ads, Tiktok, META, Snapchat and others
- Data driven mindset with ability to analyse large data sets to derive insights and optimise your digital marketing campaigns
- Direct experience working with a major MMP (Appsflyer,Adjust,Singular) and the tools they offer around fraud prevention, audience building and cohort analysis
- Extensive knowledge of app marketing tracking capabilities and industry best practices through (i.e: SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention,Incrementality testing,ROAS optimisation)
- Experience collaborating with creative teams to generate new creative testing ideas to improve performance
- Strong presentation skills when sharing campaign results and creatives insights to internal teams
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Plus more local benefits depending on your work location!
DIVERSITY, EQUITY & INCLUSION:
FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.
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What We Do
FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe available in 9 markets and in over 150 cities. Users can access all types of mobility services within a single app including taxis, Ride (PHV), Carsharing, eScooters, eBikes and eMopeds and public transport. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. The Germany-based company is backed by the BMW Group and Mercedes-Benz Mobility. In total, around 1,000 employees in more than 26 offices work for the services of FREENOW, which is led by CEO Thomas Zimmermann. Intelligent Apps GmbH Neumühlen 19 22763 Hamburg Germany Managing Directors (Geschäftsführer): Thomas Zimmermann, Dr. Johannes Prantl Chairman of the Supervisory Board (Vorsitzender des Aufsichtsrats): Stephan Unger Contact: Tel.: +49 40 30606890 Fax.: +49 40 306068966 E-Mail: [email protected] FREENOW FAQ: https://support.free-now.com/hc/en-gb Help Center: https://support.free-now.com/hc/en-gb/requests/new Registry entry: Register court: District Court Hamburg Register number: HRB 110377 Privacy Policy: https://free-now.com/uk/gtc-privacy-policy-cookies/
