Senior Digital Marketing Manager, Paid Media & ABM

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks, founded by Brian Long and Andrew Jones—proven entrepreneurs behind Attentive (Forbes Cloud 100, $10B+ valuation) and TapCommerce (acquired by Twitter). In April 2025, Adaptive raised $43M, led by a16z and the OpenAI Fund, marking OpenAI's first-ever cybersecurity investment.

As generative AI drives new cyber threats, Adaptive is building the defense layer every organization needs. Our platform combines personalized security training, AI-driven attack simulations, and automated threat triage, all powered by the Adaptive Risk Intelligence Engine to quantify human risk at the individual level. Trusted by top banks, tech companies, and healthcare organizations, we protect teams from emerging threats like deepfakes, smishing, and voice scams. With a solid product foundation and a $200B+ market to transform, we're just getting started.

Adaptive is hiring a Performance Marketing Manager, Paid Media & ABM—a seasoned growth leader with 7–10 years of experience running multimillion-dollar paid-media programs across search, social, and account-based platforms. You will own our entire paid-acquisition engine—Google & Microsoft Ads, LinkedIn Ads, Reddit Ads, and ABM networks like AdRoll—working directly with the Head of Marketing and our CEO to drive pipeline and revenue at startup speed.

Strategy & Budget Ownership

Set channel-level goals, allocate budgets, and build quarterly roadmaps that surpass aggressive pipeline targets across search, social, and ABM.

Channel-Specific Optimization

• Google & Microsoft: hone keyword portfolios, bidding automations, negatives.

• LinkedIn & Reddit: refine targeting (firmographic, interest, look-alike) and creative.

• AdRoll/ABM: design account lists, nurture flows, and display/retargeting sequences.

Creative & Landing-Page Testing

• Launch rapid A/B tests on ad copy, creative, and landing pages; translate learnings into repeatable playbooks.

Measurement & Reporting (No SQL Required)

• Build GA4/Looker Studio dashboards; deliver concise weekly readouts and quarterly forecasts to the CEO and Head of Marketing.

AI & Automation

• Pilot Performance Max, AI-generated creative, and automation scripts to keep Adaptive ahead of platform shifts.

Process & Enablement

• Document best practices, mentor junior marketers, and create systems that let paid spend scale efficiently.

• Paid-Media Veteran: 7–10 years owning Google Ads + at least two of the following: LinkedIn Ads, Reddit Ads, ABM/display platforms (AdRoll, Demandbase, 6sense, etc.).

• Performance-Driven: Proven history of beating pipeline and revenue targets in B2B SaaS or agency settings.

• Analytical (No SQL Needed): Comfortable extracting insights via GA4, spreadsheet modeling, and BI dashboards.

• Strategic & Tactical: Capable of C-suite planning one moment and in-platform optimizations the next.

• AI-Forward: Energized by new betas, automation, and AI-powered bidding/creative tools.

• Clear Communicator: Distills complex data into crisp, actionable insights for executives.

• High Impact: Own a critical revenue engine at a company reshaping cybersecurity for the AI era.

• Equity & Growth: Share in Adaptive’s upside alongside seasoned founders with multiple $B+ exits.

• Comprehensive Benefits: Premium medical, dental, and vision coverage, plus wellness stipends.

• Culture of Innovation: Fast-paced, collaborative environment that rewards experimentation and bold ideas.

• Career Development: Direct exposure to executive leadership and opportunities to expand into broader paid media and growth functions as we scale.

If you’re ready to build the most sophisticated paid-media and ABM engine in cybersecurity, join Adaptive as our Performance Marketing Manager, Paid Media & ABM and help secure the future of work.