We’re Hiring: Senior Digital Marketing Executive – B2B Export Marketing
Location: Gurugram
Company: Grainville India Private Limited
Experience: 5–8 Years
Employment Type: Full-Time | Permanent
About Us – Grainville India Private Limited
Grainville India Private Limited is a fast-growing international agri-food export company with operations in India and the United States (Grainville Americas, Inc.).
We operate a data-first, tech-enabled sales model — unlike traditional export companies.
We already have a highly curated database of global importers of Indian agri-products (including rice)
• Our sales team does not waste time finding leads
• The focus is purely on:
• Reaching the right decision-makers
• Understanding demand
• Executing deals through a structured system
Our entire sales process is driven through Zoho CRM and in-house quotation software, ensuring:
• Full pipeline visibility
• Data-backed follow-ups
• High conversion efficiency
We are building a young, aggressive, and performance-driven sales team — people who are proactive, street-smart, and hungry to grow.
Office Location:
519, Suncity Success Tower,
Golf Course Extension Road, Sector-65,
Gurugram, Haryana – 122101
Your Role
You will own the entire digital lead funnel — from campaign execution to conversion via WhatsApp, email, and CRM systems.
This is not just marketing — this is revenue-driven, performance marketing.
Key Responsibilities
✔ Plan and optimize Google Ads, Meta Ads & LinkedIn campaigns
✔ Improve website conversion rate (CRO)
✔ Drive high-quality international leads
✔ Design WhatsApp API workflows, automation & response funnels
✔ Build instant response systems to reduce lead drop-offs
✔ Optimize conversation scripts for higher conversion
✔ Ensure zero lead leakage from inbound channels
✔ Plan and execute structured email campaigns
✔ Create segmentation, automation & drip sequences
✔ Build follow-up systems aligned with sales funnel
✔ Optimize campaigns using performance data
✔ Own Zoho CRM lead flow and pipeline tracking
✔ Integrate WhatsApp, website & email into one system
✔ Maintain clean, structured, conversion-focused pipeline
✔ Track campaign performance, ROI & funnel metrics
✔ Improve KPIs through data-driven decisions
✔ Generate weekly/monthly reports
Strategic Ownership (What You Will Build)
✔ WhatsApp Conversion System:
Auto-replies + qualification flow
Fast response → higher conversion
Structured follow-up sequences
✔ Email Revenue Funnel:
Cold outreach → follow-ups → nurturing
Drip campaigns for inactive leads
Re-engagement campaigns
✔ Lead Conversion Funnel:
Ads → Landing Page → WhatsApp/Email → CRM → Sales
Optimize each stage to reduce drop-offs
✔ Remarketing Strategy:
Retarget website visitors & inactive leads
Multi-channel follow-ups (Email + WhatsApp + Ads)
✔ Data-Driven Optimization:
Improve CPL, conversion rate & ROI
Use analytics for decision-making
KPIs (Strict Performance Metrics)
WhatsApp KPIs
✔ First Response Time
✔ Lead-to-conversation ratio
✔ Conversion rate (inquiry → qualified lead)
✔ Automation efficiency
Email Marketing KPIs
✔ Open Rate & CTR
✔ Response Rate
✔ Lead nurturing performance
✔ Revenue contribution from email
Overall Marketing KPIs
✔ Cost per Lead (CPL)
✔ Lead-to-sale conversion
✔ Funnel efficiency
✔ ROI on campaigns
Requirements
Who Should Apply?
✅ 8–10 years in Digital / Performance Marketing (B2B preferred)
Skills Required
- 8-10 years in Digital / Performance Marketing
- B2B marketing experience
- Experience planning and optimizing Google Ads, Meta Ads, and LinkedIn campaigns
- Experience with Zoho CRM and CRM integration
- Designing WhatsApp API workflows, automation and response funnels
- Email marketing automation, segmentation and drip campaign experience
- Conversion rate optimization (CRO) and website optimization experience
- Strong analytics, reporting and data-driven optimization skills
What We Do
Grainville India Private Limited is an international agri-food export company operating in India and the United States. Its technology-driven, data-first business focuses on global exports of rice, including Basmati, non-Basmati, and South Indian varieties. The company serves importers, wholesalers, supermarket chains, and private-label customers, offering quality assurance, procurement, shipment support, and end-to-end private-label product development, packaging, and distribution services for international markets.
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