The Role
Lead paid acquisition across Google, Meta, TikTok and Apple Search Ads; manage budgets and KPIs (CPL/CPA), analyze data and run A/B tests, optimize full-funnel performance, manage agencies and influencer/UGC campaigns, explore new channels, and deliver actionable performance reports.
Summary Generated by Built In
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go.
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 13-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values: Passion in serving local communities, empowering SMEs, and our driver partners; Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence; and Humility – awareness in ourselves to learn from others and never stop improving.
We're looking for an experienced Senior Digital Marketing Executive to join our growing team in Türkiye. This role is ideal for a hands-on, data-driven marketer who is passionate about driving sustainable growth through performance marketing.
Join us and be part of Lalamove’s exciting journey in Turkey! 💛
Key Responsibilities
- Plan, execute and optimise paid acquisition campaigns across Google Ads, Meta, TikTok and other digital platforms.
- Manage campaign budgets while achieving KPIs such as Leads, Customer Acquisition, CPL and CPA.
- Analyse campaign and customer data to identify growth opportunities and make data-driven decisions.
- Prepare performance reports with actionable insights for internal stakeholders.
- Continuously optimise campaigns through performance monitoring, A/B testing and experimentation.
- Explore new acquisition channels, marketing opportunities and growth initiatives.
- Build customer-focused acquisition journeys and improve conversion performance.
- Manage influencer agencies and UGC/KOL campaigns aligned with acquisition objectives.
- Collaborate closely with creative, product and cross-functional teams to deliver effective campaigns.
- Take ownership of projects while contributing to a full-funnel marketing approach across paid media, SEO, content and CRM.
Qualifications
- 5+ years of experience in Performance Marketing.
- Professional proficiency in English.
- Experience in app marketing and Mobile Measurement Partners (MMPs).
- Strong hands-on experience with Google Ads, Meta Ads, Apple Search Ads and other paid advertising platforms.
- Knowledge of SEM, PPC, remarketing, conversion optimisation and digital marketing funnels.
- Experience using AI tools to improve campaign performance, reporting and automation.
- Experience managing agencies and external partners.
- Familiarity with SEO, keyword research, content marketing and A/B testing
- Strong analytical skills with experience in data analysis, reporting and turning insights into actions.
- Self-motivated, proactive and collaborative, with the ability to learn quickly and thrive in a fast-paced environment.
To all candidates: Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice:https://www.lalamove.com/en-hk/candidate-privacy-notice
Skills Required
- 5+ years of experience in Performance Marketing
- Professional proficiency in English
- Experience in app marketing and Mobile Measurement Partners (MMPs)
- Strong hands-on experience with Google Ads, Meta Ads, Apple Search Ads and other paid advertising platforms
- Knowledge of SEM, PPC, remarketing, conversion optimisation and digital marketing funnels
- Experience using AI tools for campaign performance, reporting and automation
- Experience managing agencies and external partners
- Experience managing influencer agencies and UGC/KOL campaigns
- Familiarity with SEO, keyword research, content marketing and A/B testing
- Strong analytical skills with experience in data analysis and reporting to drive actions
- Self-motivated, proactive and collaborative with ability to work in a fast-paced environment
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
-
Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
-
Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
-
Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
Lalamove Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
