Senior Digital Marketing Analyst

Capco, a Wipro company, is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising of over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector. Capco’s cutting-edge ingenuity is brought to life through its Innovation Labs and award-winning Be Yourself At Work culture and diverse talent.

We are experts in Banking, Capital Markets, Wealth and Asset Management. We specialise in Digital Transformation, Data Management & Data Analytics, Business & Finance Transformation engagements, and IT transformation and Change programs.

We are committed to growing our business and hiring the best talent in the market. Our focus is on maintaining our agile and entrepreneurial culture.

Senior Digital Marketing Analyst

Location: Thailand

About Your Team

We’re not saying we’re your new favorite team… but we might be.

Our small digital marketing team is spread across several countries - Even though we’re remote, we manage to stay connected, keep things light, and actually enjoy working together. No micromanagement here -just a lot of collaboration, autonomy, and space to run with your ideas.

Our top priority? That you feel valued, supported, and free to work in a way that suits you best. We’re convinced that nothing makes a team work better than happy team members.

This role is a great opportunity to jump into a high-impact role and help us keep momentum across some of our most important channels.

About Your Role

We’re looking for someone who’s experienced in digital marketing and ready to support with our website, CRM, social media, email marketing and other digital marketing activities. You’ll work closely with regional marketing teams, helping them bring campaigns to life, while making sure our digital marketing efforts stay sharp, engaging, and on-brand.

We value authenticity, humor, and team spirit. We need someone who has hands-on CRM (HubSpot) experience, is confident creating and analyzing content for LinkedIn and Instagram, and comfortable using data to make decisions.   We also need someone who has experience working with website content management systems and feels comfortable building web pages, managing email marketing, and more. If you enjoy both the strategic side of marketing and the day-to-day execution, you’ve found your place.

Roles and Responsibilities

Website management

• Confidently work within a website content management system to build, update, and maintain high-quality web pages.
• Manage page layouts, modules, and media assets to ensure content is accurate, accessible, and on-brand.
• Perform routine quality checks, resolving layout or formatting issues as needed.
• Collaborate with regional teams to bring campaigns to life on the website and support ongoing optimisation efforts.
• Contribute to creating a smooth, consistent, and engaging digital experience across all site touchpoints.
• Experience in Sitecore or equivalent enterprise platforms such as Adobe Experience Manager (AEM), Drupal, WordPress, Kentico, Optimizely, or Umbraco considered highly valuable.

CRM & Email Campaigns (HubSpot)

• Support the planning, execution, and performance tracking of campaigns
• Create reports, set up workflows, lists and forms
• Test content and optimize it based on results
• Help teams across regions improve their HubSpot campaigns

Social Media (LinkedIn, Instagram, YouTube)

• Manage our editorial calendar and publish high-quality, brand-aligned content
• Analyze performance, explore different content formats, and highlight the most impactful strategies for continued focus
• Support our employee advocacy efforts and help drive internal engagement

Analytics & Reporting

• Translate performance analytics into actionable insights
• Identify new opportunities across platforms and audiences
• Compile and present campaign reports to internal stakeholders

Experience & Qualification Required

• University degree in a related discipline.
• 3-5 years of experience in digital marketing, preferably in an international or B2B environment
• Proven experience with HubSpot (CRM, email, workflows, reporting)
• Experience with website content management systems (Sitecore or equivalent) and experience building web pages, doing website Q&A, and strategy
• Strong knowledge of social media content strategy and management tools
• Excellent understanding of content that drives engagement across different digital channels
• Excellent analytical skills and ability to interpret and visualize data
• Very good communication and stakeholder management skills
• A proactive mindset - ready to take the lead and make things happen
• Fluent English (written and spoken)

Note : Thai Natiionality will get response

Joining Capco means joining an organisation that is committed to an inclusive working environment where you’re encouraged to #BeYourselfAtWork. We celebrate individuality and recognize that diversity and inclusion, in all forms, is critical to success. It’s important to us that we recruit and develop as diverse a range of talent as we can and we believe that everyone brings something different to the table – so we’d love to know what makes you different. Such differences may mean we need to make changes to our process to allow you the best possible platform to succeed, and we are happy to cater to any reasonable adjustments you may require. You will find the section to let us know of these at the bottom of your application form or you can mention it directly to your recruiter at any stage and they will be happy to help.

We have been informed of several recruitment scams targeting the public. We strongly advise you to verify identities before engaging in recruitment related communication. All official Capco communication will be conducted via a Capco recruiter.

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