Job Description Summary
As a Senior Digital Marketing Analyst in the Web team, you will be at the heart of Novartis’ Next Generation Customer Engagement transformation. You will own end-to-end web analytics and marketing performance insights across international markets—connecting data from GA4, the CMS, paid media, social, and organic search—to deliver accurate analysis, automation, and actionable recommendations aligned to business priorities. You will operate autonomously, proactively surface opportunities and risks, and partner closely with UX, Content/SEO, Paid Media, Data, and Development teams to drive measurable impact.
Job Description
#Location: Hybrid, Hyderabad
Key responsibilities:
- Analyze multi-source data to deliver valuable insights and prioritized recommendations; quantify impact, size opportunities, and flag risks.
- Partner on measurement plans, KPIs, and tagging/UTM standards.
- Combine CMS (Drupal) metadata with analytics to assess content, IA, and localization performance.
- Lead A/B test analysis; ensure rigor and clear “so what/now what” narratives.
- Produce concise executive readouts and enable stakeholders with playbooks/training.
- Own UTM tagging governance across all channels (incl. CRM); ensure consistent setup, QA, and compliance.
- Act as SEO/GEO point of contact; define, promote, and ensure adoption of best practices across markets.
Essential Requirements
- 5–7+ years in digital/web analytics
- Proactive, ownership-driven problem solver who turns objectives into clear plans and outcomes with minimal guidance
- Resource and self-sufficient: independently unblocks issues, navigates constraints, and mobilizes stakeholders across functions and countries
- Excellent presentation and visual communication skills
- GA4, GTM, event taxonomy, and data layer fundamentals.
- SQL/BigQuery; API integrations (GA4, Ads, Search Console, Meta, LinkedIn).
- Dashboarding (Looker Studio/Tableau/Power BI) and data quality practices.
- CMS analytics (Drupal), SEO and paid media analytics; UTM governance.
- Proven ability to turn analysis into measurable business outcomes
Leadership & Soft Skills
- Strategic and systems thinker with a solid grasp of data-driven marketing transformation.
- Strong stakeholder management skills, with ability to influence in a highly matrixed global organization.
- Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value.
- Ownership mindset with a passion for building scalable, sustainable marketing data solutions.
- Experience working in global pharma or regulated environments preferred.
Why Consider Novartis?
Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve. Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Skills Desired
Agility (Inactive), Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategies, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall ModelSkills Required
- 5-7+ years in digital/web analytics
- GA4, Google Tag Manager, event taxonomy and data layer fundamentals
- SQL and BigQuery
- API integrations (GA4, Google Ads, Search Console, Meta, LinkedIn)
- Dashboarding and visualization (Looker Studio, Tableau, Power BI) and data quality practices
- CMS analytics experience (Drupal), SEO and paid media analytics
- UTM tagging governance across channels (including CRM); setup, QA and compliance
- Excellent presentation, visual communication and storytelling skills
- Proactive, ownership-driven problem solver; able to work autonomously and mobilize stakeholders
- Proven ability to turn analysis into measurable business outcomes
- Experience working in global pharma or regulated environments
Novartis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novartis and has not been reviewed or approved by Novartis.
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Healthcare Strength — Pay and benefits are described as a strong overall package, supported by medical, dental, and vision insurance alongside FSAs/HSAs and disability and life coverage. Mental-health support is reinforced through an employee assistance program with psychological support and a network of mental health first aiders.
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Retirement Support — Retirement support is positioned as a standout element, with an automatic company contribution plus dollar-for-dollar matching in the 401(k). Additional retirement funding is described through an age-based defined contribution program and access to an employee share purchase plan discount.
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Parental & Family Support — Family-related benefits are framed as robust, including a global minimum of paid parental leave for new parents following birth or adoption. Added supports include domestic partner coverage, dependent-care resources, and benefits such as adoption assistance and child/elder care options.
Novartis Insights
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
