About Medlive
Medlive delivers trusted education from the leading clinician associations, established patient advocacy groups, and expert voices in oncology, neurology, rare disease and more. Healthcare providers, patients, and caregivers engage with video-based education on Medlive, generating insights, data, and outcomes that drive the ongoing creation of patient-centered education with meaningful impact on clinical practice. The Medlive partner network has empowered millions of learners, allowing them to keep pace with the latest healthcare discoveries and improving health outcomes for all.
Visit Medlive.com for more information.
About the Role
Medlive is looking for a Senior Digital Marketer to own the channels and data behind our growth: paid media, the corporate website, and the CRM that ties campaign performance back to business results.
Joining the MarComms team, the role will be responsible for deploying data-driven campaigns from strategy to reporting.
Key Responsibilities
- Plan and execute paid media strategy across social, search, display, and email to drive client and HCP acquisition and engagement, using AI-assisted workflows when possible.
- Deliver clear, consistent reporting on OKRs and campaign performance to marketing leadership, calling out the metrics and trends.
- Build and maintain dashboards that track campaign performance against goals, turning the data into specific recommendations for what to change.
- Lead corporate website strategy, including SEO and AEO optimization, working with the content associate and design team to keep sites current, on brand, and easy to use.
- Own the marketing CRM database, expanding and maintaining it with accurate segmentation that supports targeted campaigns and better conversion rates.
- Document and maintain marketing workflows.
About You
- 5–7 years of digital marketing experience, bonus if specialized in B2B client acquisition, with a track record of multi-channel campaign optimization (paid social, search, display, email)
- Ability to deeply analyze dashboard data to draw clear recommendations for future campaign segmentation, sequencing to improve key KPIs
- Understanding of strategy and implementation process for SEO/AEO on a B2B website
- Experience owning or maintaining a CRM database, including audience segmentation
- Innovative, comfortable testing ideas and iterating based on results
- Highly organized with attention to detail, and productive in a remote-first, fast-paced environment
- [BONUS] Experience in health education or health tech
What You'll Get
- A high-impact role with real ownership and visibility across the company
- Direct partnership with marketing leadership in a mission-driven environment
- Flexibility to work from anywhere, with an EST time zone preference
- Room to stretch into new areas and help shape Medlive's B2B marketing strategy
The expected salary range for this position is $90,000 - $115,000, determined by relevant experience and prior performance.
Skills Required
- 5-7 years of digital marketing experience
- Experience optimizing multi-channel campaigns across paid social, search, display, and email
- Ability to analyze dashboard data and develop recommendations for campaign segmentation, sequencing, and KPI improvement
- Understanding of SEO and AEO strategy and implementation for a B2B website
- Experience owning or maintaining a CRM database, including audience segmentation
- Innovative mindset with comfort testing ideas and iterating based on results
- Strong organizational skills and attention to detail
- Ability to work productively in a remote-first, fast-paced environment
- Experience in B2B client acquisition
- Experience in health education or health technology
What We Do
PlatformQ Health is committed to improving health outcomes by providing trusted digital education. We create video-first programs for clinicians, patients, caregivers, advocates and administrators that feature top clinical and advocacy specialists right alongside affected families. Our unique education platform allows participants to connect online from anywhere, and our integrated suite of engagement and outcomes tools allow us to measure the real-world impact of our modules.
