The Role
Lead design and implementation of scalable SDK and API integrations across web and mobile, build analytics infrastructure, ensure data quality, test and troubleshoot integrations, and collaborate with Product, Engineering, Marketing, and Data teams to optimize marketing measurement and automation.
Summary Generated by Built In
At inDrive, we are looking for a Senior Digital Integration Specialist to join our Digital Marketing Operations & Integrations team. In this role, you will be responsible for building and optimizing the technical foundation of our marketing ecosystem by leading integrations across web and mobile platforms. You will work closely with marketing, product, engineering, and data teams to ensure reliable data collection, seamless SDK and API integrations, and scalable analytics infrastructure that supports business growth.
This is a highly cross-functional role that combines technical expertise, strategic thinking, and operational excellence to improve marketing performance, data quality, and automation across global markets.
Key Responsibilities
- Integration Strategy & Architecture: Design, implement, and optimize scalable integration solutions across mobile and web applications, ensuring seamless data flow between analytics platforms, marketing technologies, and internal systems.
- SDK & API Management: Lead end-to-end implementation and maintenance of SDK and API integrations, ensuring security, scalability, and compliance with industry best practices.
- Analytics Infrastructure: Develop and continuously improve web and mobile analytics frameworks, enabling accurate real-time event tracking, reporting, and performance measurement across digital products.
- Data Quality & Performance Optimization: Establish processes to validate, monitor, and improve data accuracy, consistency, and reliability while identifying opportunities to optimize integration performance.
- Testing & Troubleshooting: Lead integration testing, validation, and troubleshooting activities, ensuring stable system performance and resolving complex technical issues across multiple platforms.
- Cross-Functional Collaboration: Partner closely with Product, Engineering, Marketing, Data Science, and external technology partners to deliver integration projects aligned with business priorities.
- Technology Innovation: Evaluate and implement emerging technologies, tools, and integration approaches that improve marketing operations, automation, and analytics capabilities.
- Documentation & Process Excellence: Maintain comprehensive technical documentation, integration specifications, and best practices to ensure scalability, knowledge sharing, and operational efficiency.
Qualifications
- 3+ years of experience in digital integrations, marketing technology, analytics implementation, or a similar technical role.
- Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.
- Strong experience working with SDK integrations, APIs, mobile and web analytics, and event tracking architectures.
- Hands-on experience with marketing measurement and attribution platforms such as AppsFlyer, Adjust, Google Analytics, or similar tools.
- Solid understanding of integration architecture, data flows, automation, and troubleshooting across web and mobile environments.
- Experience collaborating with cross-functional teams, including Product, Engineering, Marketing, and Data teams.
- Strong analytical and problem-solving skills with a focus on data quality, scalability, and continuous optimization.
- Excellent communication skills and fluency in English.
- Relevant certifications in analytics, attribution, API integrations, or related technologies are considered a plus.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 3+ years of experience in digital integrations, marketing technology, or analytics implementation
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field
- Strong experience with SDK integrations, APIs, mobile and web analytics, and event tracking architectures
- Hands-on experience with AppsFlyer, Adjust, Google Analytics, or similar attribution/measurement tools
- Solid understanding of integration architecture, data flows, automation, and troubleshooting across web and mobile
- Experience collaborating with Product, Engineering, Marketing, and Data teams
- Strong analytical and problem-solving skills with focus on data quality and scalability
- Excellent communication skills and fluency in English
- Relevant certifications in analytics, attribution, or API integrations
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
