Senior Digital Implementation Analyst (App and Web)

About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

Data is at the heart of our strategy to engage and delight our customers, and we are determined to harness its power to go as far as we can to deliver a euphoric, personalised experience that they’ll love.

Our Data Analytics team is central to these efforts and works closely with our brilliant team of Data Engineers, Data Scientists, Software Engineers and Products teams (among others) to deliver robust insights and reporting to the entire company.

Everyone in the data team plays a key role in creating the foundations for robust data and empowering individuals across the business to make insightful, data-led decisions.

We primarily use Snowplow, GA4 and Google Tag Manager (for our Web data), BigQuery (for our data warehousing) and Looker (for our BI and Data Visualisation).

As a Senior Digital Implementation Analyst (App & Web) you will

·Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM

·Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.

·Maintain and quality-assure GTM configurations, including relevant third-party tags.

·Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting-ready implementation requirements.

·Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.

·Support teams in understanding and using web and app reports effectively.

·Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support. 

·Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.

·Use modern tools, including AI-assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem-solving.

Who you will work with

Data Team and many other departments
About you

·Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands-on Snowplow experience.

·Experience with server-side tagging, or a strong understanding of server-side implementation approaches, is desirable.

·Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs.

·Be comfortable working with event-level data in BigQuery and partnering with Data Engineers to shape reporting-ready data models.

·Be flexible, collaborative, and comfortable working in small teams on fast-moving and time-bound priorities.

·SQL experience is highly desirable, especially for validation, investigation, and working with event-level data.

·Be curious, proactive, and motivated to keep learning in a fast-changing measurement and analytics environment.

·Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly.

·Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction.

·Be able to prioritise effectively and stay organised in a fast-paced environment with competing stakeholder needs. 

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• We’re a hybrid model with flexibility, allowing you to work how best suits you.
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with our pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
• Bring your fury friend to work with you on our allocated dog friendly days and spaces and not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.