Senior Digital Designer

Title: Senior Digital Designer

Department: Marketing

Location: Cape Town

Contract Type:
6-Month FTC > Permanent

About RoomRaccoon: 

RoomRaccoon is a fast-growing hospitality SaaS company building one powerful platform for independent hoteliers on an international scale. We help hotels run smarter, sell better, and stay in control, from bookings and payments to revenue and automation, all in one system.

We move fast, think independently, and build technology that gives hotels a real competitive edge. Our team is global, ambitious, and hands-on. We value ownership, momentum, and people who want to make an impact while beating yesterday, together. If you like building meaningful software with smart people, you’ll fit right in. 🦝

About the Role:

RoomRaccoon is seeking a talented Senior Designer to join our dynamic marketing team. You will play a pivotal role in crafting engaging and on-brand visual experiences across all platforms, contributing to increased brand awareness, lead generation, and overall marketing success.

What You'll Be Accountable For:

• Delivering exceptional design solutions on time and within budget, exceeding expectations and driving measurable results.
• Elevating website conversion rates through user-centric design and strategic optimization of landing pages and key website elements.
• Boosting engagement on social media channels by creating compelling visuals for both organic and paid content.
• Maximizing video impact by increasing watch times on social media videos and video ads.
• Ensuring high click-through rates for social media and Google Display ads through compelling visuals and messaging.
• Maintaining brand consistency across all visual elements, including print materials, digital assets, and marketing collateral.
• Designing a wide range of creative materials:
  • Social media content (organic and paid)
  • Stands, flyers, and swag for events
  • Banners and still images for Google Ads
  • Videos for social media (basic editing, animation a plus)
  • Website landing pages for campaigns
  • Primary website page design and optimization
  • Brand style guides
  • Sales materials (brochures, business cards, etc.)
  • Email templates (newsletters, campaigns, sales templates)

You're a Perfect Fit If You Have:

• A strong design portfolio showcasing your creativity, understanding of visual hierarchy, and ability to translate brand identity into impactful visuals.
• Proven experience in delivering high-quality design solutions across various media formats.
• A deep understanding of design principles such as typography, color theory, and user interface (UI) design best practices.
• A data-driven approach to design, optimizing visuals based on performance metrics and user behavior.
• Ai Usage: A firm believer of leveraging AI to improve output efficiencies
• Excellent communication and collaboration skills to work effectively with internal teams (marketing, sales) and external vendors.
• Meticulous attention to detail and a commitment to delivering polished, error-free work.
• A proactive and organized work style with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Solid proficiency in design software like Adobe Photoshop, Illustrator, InDesign, and potentially video editing tools (bonus: animation skills).
• A passion for learning and staying current with design trends and best practices.

Bonus Points:

• Experience working in the hospitality industry is a plus.
• Strong understanding of accessibility best practices (WCAG).

This is an exciting opportunity for a talented and motivated Senior Designer to take ownership of creative direction and contribute significantly to RoomRaccoon's brand identity and marketing success. If you're ready to create impactful visuals that drive results, we encourage you to apply!

Why Join RoomRaccoon?

• Be part of a high-growth, global hospitality tech company that’s reshaping how hotels operate.
• Work with a dynamic, supportive team who values initiative, autonomy, and creativity.
• Opportunity to grow into senior roles as we scale across markets and expand our product suite.
• Regular team events, international exposure, and access to cutting-edge hospitality software.

Perks:

• Mac environment
• Performance bonuses 
• Employee Equity Scheme
• Annual training budget
• Annual Hotel experience 
• Birthday leave
• Long service leave and bonuses
• Quarterly team building budgets & office massages
• Friday lunches on us
• Global Mobility
• Hybrid model

Our Core Values as defined by our Raccoons:

• Accountability: owning decisions, follow-through and outcomes, from start to finish without blaming others when things go wrong. Showing up, owning your impact and standing tall. Progress starts with you.
• Beat Yesterday: when learning leads to real change. Making time to reflect, improve systems and prevent the same issues from recurring.
• Clock Speed: choosing progress today over procrastination tomorrow. Moving fast with clarity, alignment and quality.
• Deal's a Deal: setting clear expectations, delivering on promises and being reliable for our customers and your teammates.
• Empower Another: share knowledge, celebrate wins, and help others succeed. Every time you enable a teammate, you strengthen RoomRaccoon and our customers.