Position Summary
The Creative & Design Manager is responsible for the management and execution of creative across channels. This role primarily creates digital assets with a strong storytelling lens, and additionally must ensure that every creative output, from digital campaigns to retail signage to social media, reflects The Webster brand with clarity, consistency, and excellence. The ideal candidate understands the digital marketing process, excels in project management, and has familiarity with the fashion industry. This role is responsible for hands-on execution and reports to the Head of Digital Content.
Essential Duties & Responsibilities
Design digital marketing assets with an omnichannel-approach
Design with conversion, merchandising, and the customer journey front of mind, balancing brand expression with commercial performance
Execute the design and digital production of campaign launches, newsletters, website home pages, occasional social media content, OOH ads, and paid ads
Occasionally design print and digital event collateral, retail signage, and internal team decks
Safeguard the visual and verbal identity of The Webster across all channels, ensuring consistency across retail, digital, marketing, events, and packaging
Maintain the creative guardrails, templates, and brand standards company-wide
Own the quality of your work across projects, managing your own time and priorities while staying receptive to direction from your supervisor
Collaborate with Social Media Manager and Digital Strategists to ensure brand visual direction and voice are reflected in photo and asset production
Partner closely with Creative Production, Brand Partnerships, Merchandising, and Engineering to ensure brand storytelling and visual execution complement customer experience and goals.
Qualifications
4+ years of experience in digital design—preferably in marketing, retail, and/or e-commerce.
Your portfolio shows end-to-end digital design work with attention to detail.
You're sharp on typography, layout, and visual storytelling. Motion design, content creation, and experience building assets with AI are a bonus.
You tie design decisions back to business goals and customer needs.
You have an understanding of and an interest in fashion, art, and/or culture.
You're proficient in Figma, InDesign, Illustrator, and Photoshop. Experience with Shopify, Klaviyo, and Monday are a bonus.
You have a graphic design degree or visual design background
Please note that this is a temporary position
Skills Required
- 4+ years of experience in digital design
- Experience in marketing, retail, and/or e-commerce
- Portfolio demonstrating end-to-end digital design work and attention to detail
- Strong typography, layout, and visual storytelling skills
- Ability to connect design decisions to business goals and customer needs
- Understanding of and interest in fashion, art, and/or culture
- Proficiency in Figma, InDesign, Illustrator, and Photoshop
- Graphic design degree or visual design background
- Motion design, content creation, and experience building assets with AI
- Experience with Shopify, Klaviyo, and Monday
What We Do
Laure Hériard Dubreuil opened The Webster's flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Hériard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women's and men's multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space. "The idea was a place where you can feel very comfortable," says Hériard Dubreuil of The Webster's concept. "It's a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything." Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Bottega Veneta, Chanel, Celine, Saint Laurent, and loyal customers. A decade after the Miami flagship opened, The Webster has expanded to eleven additional locations in Bal Harbour, Houston, Costa Mesa, New York City, Los Angeles, Montecito at Rosewood Miramar Beach, Palm Springs, New Jersey, Atlanta, and most recently Austin and Las Vegas at Fontainebleau Las Vegas. Each store has its own distinctive energy, unified by Heriard Dubreuil's uncompromising vision of good energy, good fashion, good fun, and Miami's sunny spirit. The retailer has become a destination for exclusive collaborations with brands such as Marine Serre, Bottega Veneta, and Canada Goose, and permanent partnerships with David Mallett and Augustinus Bader, who both operate studios out of The Webster's SoHo location.
