Reporting to the VP, Marketing and Communications, they will design marketing materials, merchandise, and web pages for programs and marketing campaigns and the company website, reaching a diverse audience -- from students and families to community organizations and partners.
Website Content Responsibilities
Graphic Design
Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more.
Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact.
Use a keen eye for typography, current market factors, and color theory, and implement them into all assets.
Keep abreast of all accessibility standards and implement best practices into designs.
Take ownership of the organization’s brand identity to ensure consistent application across all visual communications.
Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation.
Website Content Management
Create and upload graphics to the organization’s website.
Maintain accurate, consistent, and up-to-date site content across all pages.
Ensure all content follows brand voice, style guidelines, and SEO best practices.
Manage content workflows, including scheduling updates and coordinating approvals.
Update website navigation, landing pages, and product/service pages as needed.
Monitor GWC website for outdated or broken links and resolve issues promptly.
Design, upload and optimize assets to ensure fast website performance on desktop and mobile.
Work within CMS to manage layouts and modules.
Create campaign landing pages on Squarespace, or other plug and play platforms.
Video Editing and Animation
Produce and edit videos for web projects and social media to present the brand and its initiatives in a dynamic and relevant manner.
Website Quality Assurance
Perform content audits to ensure accuracy, consistency, and compliance.
Test pages on multiple browsers and devices to ensure proper display.
Review content for accessibility and adherence to UX best practices.
Project Support
Assist with website redesigns, migrations, and large-scale content updates.
Maintain content calendars and project timelines.
Support digital marketing initiatives such as email campaigns and social media integration.
Teamwork and Workflow
Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution.
Work across departments to gather content for the website.
Support marketing campaigns by building landing pages and updating promotional content.
Partner Collaboration
Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency.
Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands.
Design Advisory
Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication.
Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality.
Qualifications:
- Bachelor’s degree or equivalent work experience
- Minimum of 5 years in graphic design role, 2 years in website management
- Extensive experience with Illustrator, Photoshop, InDesign, Figma, and other design software
- Understanding of multiple CMS platforms to manage website content
- Ability to use Canva to produce easy-to-edit, professional-level templates ideal for cross-team collaboration
- Adherence to brand guidelines while bringing artistic vision
- Strong project management and prioritization skills
- Ability to work both independently and as part of a team
- Capacity to collaborate with non-designers to produce excellent work product
- Expertise in translating complex ideas into easy-to-understand designs
- An entrepreneurial mindset. Thrives in a dynamic environment with changing requirements
- Knowledge of design and tech field trends
- Ability to absorb and apply constructive criticism
- Passion for our mission to close the gender gap in technology fields through a dedication to diversity, equity and inclusion
Skills Required
- Bachelor's degree or equivalent work experience
- Minimum of 5 years in graphic design role, 2 years in website management
- Extensive experience with Illustrator, Photoshop, InDesign, and Figma
- Understanding of multiple CMS platforms to manage website content
- Ability to use Canva to produce easy-to-edit templates
- Strong project management and prioritization skills
What We Do
Girls Who Code is an international non-profit organization working to close the gender gap in technology and change the image of what a programmer looks like and does. With their 7-week Summer Immersion Program, after school Clubs, College Loops program and New York Times best-selling series, they are leading the movement to inspire, educate, and equip young women with the computing skills to pursue 21st-century opportunities. Girls Who Code has reached 300,000 girls around the world. To join the movement or learn more, visit girlswhocode.com.
