AD Marketing - MC07AE

We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.

The Hartford is looking for a Sr. Digital Content Writer to work with a highly collaborative team to create digital experiences with meaningful impact.

Our ideal candidate is a team player with a great attitude who works with partners to understand complex business ideas and develop narratives that tell compelling, multi-channel stories. The Sr. Digital Content Writer thrives on discovering and owning the customer journey, and regularly exposes insights that change the narrative. The candidate has a keen eye for detail and should be as comfortable researching, interviewing for and writing thought leadership as composing a show-stopping headline.

Responsibilities

• Write captivating copy that solves problems, delivers results and is consistent with brand identity and business strategy
• Understands brand tone, voice, guidelines and hig.com style guide and adapts editing/writing to uphold quality, brand standards and SEO best practices
• Engage strategically with lines of business and other internal partners to drive the use of content as a function to achieve The Hartford's goals, this includes understanding industry trends and business strategies and priorities
• Work with internal and external partners to understand complex business ideas, diving deep into a range of insurance industry topics to unearth and articulate human truths and ultimately develop narratives that tell compelling stories
• Interviews subject matter experts, drawing out compelling insights for use in content development and writes LOB articles as needed
• Accountable for user insights and competitive research surrounding thought leadership agenda to further LOB objectives
• Participate in all stages of work from ideation to production
• Collaborates with enterprise and business line marketing teams to ensure multi-channel alignment, efficiency and quality
• Work closely with SMEs to help translate their message simply and elegantly
• Help quickly and expertly develop internal client ideas and goals into fleshed-out topic proposals
• Generate new topic ideas based on business priorities and SME insights
• Analyze content performance to make informed digital recommendations
• Partners with SEO to ensure implementation of content strategies support (or don't deter from) organic best practices

Qualifications

• 5+ years professional writing experience in a digital content or journalism role at an authoritative industry publication, agency, marketing department, or comparable organization
• Bachelor's degree is required
• An impressive portfolio including web examples, preferably that spans thought leadership, digital and brand storytelling
• A keen understanding of audience needs and expectations
• Excellent client-facing communication skills including effective listening and ability to interact with partners and internal clients regarding their content in a professional, constructive manner
• A demonstrated ability to independently research, absorb new concepts quickly and write on a variety of topics in a clear, compelling way
• Ability to balance legal and compliance requirements and complex principles of product specifics into easy-to-understand, customer friendly communications
• Strong understanding of the relationship between textual and visual elements
• Comfort with multi-tasking in a fast-paced environment and switching from one project to another at a moment's notice
• A strong sense of curiosity and intellectual interest in topics relating to insurance and risk, content marketing, and writing for the web
• Ability to build strong relationships, work well with others and as a part of a team is a must, including:
  • Demonstrating reliability, communicating constructively and being an active listener
  • Treating others in a respectful, supportive and professional manner
  • Exhibiting flexibility, participating as a problem-solver
  • Willingness to pitch in to help the broader team as needed
  • Willingness to ask others for their expertise and help
  • Willingness to accept and act on feedback graciously

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

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