As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Job Title: Senior Digital Content Strategist
Location: Singapore
A LITTLE BIT ABOUT THE ROLE:
The Senior Digital Content Strategist will lead the development and execution of content strategies that align with our business goals and brand voice. This role requires a visionary thinker with a deep understanding of digital trends, content marketing, and audience engagement. The ideal candidate will possess excellent leadership skills, a strategic mindset, and a passion for creating compelling and impactful content.
WHAT YOU WILL BE DOING:
Strategic Planning:
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- Develop and implement comprehensive content strategies that support marketing objectives and enhance brand awareness.
- Analyse market trends, audience insights, and competitive landscapes to inform content planning and decision-making.
- Collaborate with cross-functional teams to align content strategies with overall business goals.
Content Creation and Management:
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- Oversee the creation, editing, and optimization of high-quality content across various digital platforms (website, blog, social media, email, etc.).
- Ensure all content is consistent with our brand voice, style, and messaging guidelines.
- Manage content calendars, workflows, and production schedules to ensure timely delivery of content.
Team Leadership:
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- Lead and mentor a team of content creators, editors, and designers, fostering a collaborative and innovative work environment.
- Provide guidance and feedback to ensure the team produces engaging, relevant, and high-quality content.
Performance Analysis:
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- Monitor and analyse content performance metrics to assess the effectiveness of strategies and campaigns.
- Use data-driven insights to optimize content and improve engagement, conversion rates, and ROI.
- Prepare regular reports and presentations for senior management.
SEO and SEM Integration:
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- Work closely with SEO and SEM specialists to integrate best practices into content strategies.
- Ensure content is optimized for search engines to drive organic traffic and improve search rankings.
Stakeholder Collaboration:
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- Collaborate with internal stakeholders, including marketing, product, sales, and customer service teams, to align content with business needs.
- Manage relationships with external partners, such as agencies, freelancers, and influencers.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
Qualifications:
- Bachelor’s degree in Marketing, Communications or similar
- 5+ years of experience in digital content strategy, content marketing, or a related field.
- Proven track record of developing and executing successful content strategies.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Proficiency in content management systems (CMS), analytics tools, and SEO best practices.
- Ability to think creatively and strategically, with a strong attention to detail.
- Experience with social media platforms, email marketing, and multimedia content production.
Preferred Skills:
- Content creation, content structure and hierarchy, campaign development, audience segments
- Familiarity with HTML/CSS and basic web development principles.
- Knowledge of graphic design and multimedia editing software.
- Experience in Marketing automation, website development, digital marketing.
Req ID: 10355
#LI-AS1 #LI-Hybrid
A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
