JOB SUMMARY
The Senior Digital Content Producer is a strategic and hands-on role responsible for building, publishing, and maintaining engaging and measurable digital content across Highmark's various digital properties and channels. This individual will drive the planning, execution, and optimization of digital content strategies to attract prospective consumers and engage and retain existing members and patients.
Leveraging expertise in content management systems and digital experience platforms, the incumbent will oversee publication schedules, multiple workflows, and projects, ensuring timely and impactful delivery of content across web, email, mobile, SMS, and other digital channels. This role requires a strong focus on measurement, analytics, and optimization to ensure digital experiences meet and exceed business objectives.
Working closely with User Experience (UX), Digital Strategy, Digital Media and Performance Analytics, Advanced Analytics and Reporting, Campaign Management, and Development teams, the Senior Digital Content Producer will coordinate and create Microsites, Websites, Web Applications, Marketing Automation, Content Management Systems, and Email Marketing programs. They will be instrumental in translating business goals into measurable outcomes, enhancing digital storytelling, and ensuring Highmark’s online digital presence is compelling, cohesive, and aligned with the brand and experience objectives.
As a key member of the content strategy team, this role also supports content consistency, publication, and development standards across lines of business and technologies. The ideal candidate is highly collaborative, data-driven, possesses exceptional critical thinking and communication skills, and demonstrates strong project management abilities to balance multiple priorities with accuracy, attention to detail, and a commitment to meeting deadlines.
This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week. T, W, Th.
ESSENTIAL RESPONSIBILITIES
- Work with internal and external teams to develop, implement, oversee, and report on content delivery platforms across the department, to include; overseeing publishing SLAs and schedules, content providers, approvals and governanc, and working with the development team to define and implement new features.
- Oversee the day-to-day content uploading and publishing on a variety or digital properties by working with partners in Marketing Strategy, Digital Strategy, UX/UI, and other content stakeholders as required.
- Manage and maintain a publishing schedule for a variety of platforms and content properties using Content Management Systems such as Adobe Experience Manager, Drupal, WordPress, or other CMSs and web publishing technologies.
- Partner with internal clients assist them on their adoption and use of digital tools for content management and publication schedules and web content governance. Help internal users manage and understand authoring roles and privileges.
- Work with development team to define current product updates and future feature development across platforms the team maintains including web publishing, microsites, landing pages, and email.
- Build and maintain web pages, landing pages, and microsites using a variety of technologies and platforms to deliver content in a timely manner.
- Other duties as assigned.
EDUCATION
Required
- Bachelor's Degree in Computer and Information Science, Information Technology and Marketing
Substitutions
- 6 years related and progressive experience in lieu of Bachelor degree.
Preferred
- Bachelor's Degree in English
EXPERIENCE
Required
- 5 - 7 years Marketing Producation
To Include
- 3 - 5 years Cross-Functional Project Teams
Preferred
- 5 - 7 years digital content development in Communications or Journalism
- 1 - 3 years Project Management Tool – Agile principles and methodology
- Adobe Workfront experience
- Health care or pharmaceutical industry experience
- Professional experience using technology, tools, and AI in a Marketing function.
LICENSES or CERTIFICATIONS
Required
- None
Preferred
- None
SKILLS
- Project Management
- Microsoft Office
- Marketing Communications
- Copywriting and Editing
- Creative Problem Solving
- Information Technology
- Quality Assurance
- Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.
Language (Other than English)
- None
Travel Requirement
- None
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-Based or Remote
Teaches / trains others regularly
Frequently
Travel regularly from the office to various work sites or from site-to-site
Never
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Never
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$57,700.00Pay Range Maximum:
$107,800.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
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For accommodation requests, please contact HR Services Online at [email protected]
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Top Skills
What We Do
Highmark Health, a Pittsburgh, PA based enterprise that employs more than 40,000 people who serve millions of Americans across the country, is the second largest integrated health care delivery and financing network in the nation based on revenue. Highmark Health is the parent company of Highmark Inc., Allegheny Health Network, and HM Health Solutions. Highmark Inc. and its subsidiaries and affiliates provide health insurance to nearly 5 million members in Pennsylvania, West Virginia and Delaware as well as dental insurance, vision care and related health products through a national network of diversified businesses that include United Concordia Companies, HM Insurance Group, and Visionworks. Allegheny Health Network is the parent company of an integrated delivery network that includes eight hospitals, more than 2,800 affiliated physicians, ambulatory surgery centers, an employed physician organization, home and community-based health services, a research institute, a group purchasing organization, and health and wellness pavilions in western Pennsylvania. HM Health Solutions focuses on meeting the information technology platform and other business needs of the Highmark Health enterprise as well as unaffiliated health insurance plans by providing proven business processes, expert knowledge and integrated cloud-based platforms.
A national blended health organization, Highmark Health and our leading businesses support millions of customers with products, services and solutions closely aligned to our mission of creating remarkable health experiences, freeing people to be their best.
Headquartered in Pittsburgh, we're regionally focused in Pennsylvania, Delaware, West Virginia and New York, with customers in all 50 states and the District of Columbia.
We passionately serve individual consumers and fellow businesses alike. Our companies cover a diversified spectrum of essential health-related needs, including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative technology solutions.
We’re also proud to carry forth an important legacy of compassionate care and philanthropy that began more than 170 years ago. This tradition of giving back, reinvesting and ensuring that our communities remain strong and healthy is deeply embedded in our culture, informing our decisions every day.
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