Senior Digital Communications Designer

SENIOR DIGITAL COMMUNICATIONS DESIGNER

Department:  
Design and Customer Experience

Reports to:   
Product Design Lead 

WHO PLATFORM45 IS 

• We are responsible for code changing the lives of people around the world, every day.
• We solve complex problems and build big ideas. And we don’t stop.
• We believe in the ability of technology to make the world a better place.
• We’re driven to rip through conformity and create new solutions, and smarter habits.
• We know why we’re here: To unleash the potential of people through the power of technology.
• We are people multiplied by the power of tech and together we are changing the world.  

CONTEXT | THE ROLE 

As a Senior Digital Communications Designer, you will be responsible for conceptualizing and executing high-impact visual narratives for CRM journey campaigns across multiple channels, including email, app notifications, and WhatsApp. You’ll collaborate with cross-functional teams, including product owners, CRM managers, developers, and other stakeholders, to manage the visual aspects of the communication lifecycle. This role requires excellent organisational skills, a deep understanding of visual storytelling and motion graphics, and the ability to anticipate and resolve design challenges to keep campaigns on track.

ROLE RESPONSIBILITIES | THE WHAT & THE HOW

THE ESSENTIALS

Campaign Design and Execution:

• Develop and implement comprehensive design assets for CRM journeys, defining visual direction, timelines, and deliverables for Email, WhatsApp, and App Notifications.
• Create compelling motion graphics and visual designs that drive user engagement and retention.
• o Monitor and track design production progress, identifying and resolving potential blockers to ensure timely and successful campaign launches.

Motion Graphics & Visual Storytelling:

• Utilize advanced motion graphics skills to bring static communications to life, particularly for app interfaces and rich-media messages.
• Ensure that the visual narrative aligns with the brand voice while optimizing for the technical constraints of different communication platforms (e.g., file sizes for email vs. app).

Team Collaboration:

• Work closely with cross-functional teams, including developers, copywriters, and quality assurance, to ensure effective collaboration and communication.
• o Foster a positive and collaborative team environment, promoting open communication and knowledge sharing regarding design trends and best practices.

Stakeholder Management and Communication:

• Serve as the primary point of contact for internal clients/stakeholders, understanding their campaign requirements, expectations, and feedback.
• Provide regular design updates to stakeholders, addressing any concerns and maintaining a strong working relationship.
• Ensure that the design scope is clearly understood and documented and that stakeholders are aligned with the delivery expectations.
• Communicate the Platform45 Way of Work that the team has adopted and ensure that stakeholders are informed if there are any changes.
• o Make sure that communication designs comply with regulatory requirements such as POPIA or GDPR (e.g., unsubscribe visibility).

Resource Management:

• Manage design resources and asset libraries effectively to ensure optimal team performance and project delivery.
• o Identify and address any resource gaps or constraints (such as software needs or asset availability), working closely with relevant stakeholders.

Quality Assurance:

• Ensure that campaign deliverables meet the highest quality standards and align with client expectations.
• Conduct thorough testing (QA) of designs across various devices and platforms (e.g., dark mode rendering, responsive email layouts) throughout the project lifecycle.
  

FINTECH AND CAMPAIGN EXPERIENCE

• Proven experience managing design projects within Fintech or technology-driven startup environments, where agility, innovation, and speed to market are critical.
• Demonstrated ability to lead campaign-focused initiatives — from ideation through to launch — with a deep understanding of how technology and user experience intersect in digital communications.
• Evidence of working in fast-paced, scaling organisations, balancing multiple priorities while maintaining delivery excellence.
• Experience collaborating with product owners, UX/UI teams, and technical leads to align business objectives with product strategy and customer needs.

REQUIREMENTS

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, or a related field (or equivalent experience).
• 7+ years of experience managing digital design projects, with a focus on CRM, marketing automation, or complex campaign initiatives.
• Advanced knowledge of design and motion tools, such as Adobe Creative Cloud (After Effects, Photoshop, Illustrator), Figma, and prototyping platforms.
• Proven expertise in Agile (Scrum, Kanban) and traditional project management methodologies.
• Exceptional leadership, organizational, and communication skills, with the ability to inspire and guide cross-functional teams.
• Strong problem-solving skills, including experience with risk assessment in campaign delivery (e.g., deliverability issues, rendering bugs).
• Strong data analysis awareness to evaluate campaign performance (CTR, Open Rates) and inform strategic design decisions.