Xtra-Mile (XM) is a global B2B Lifecycle Marketing Agency which has recently joined forces with cybersecurity intelligence firm, ISMG, combining XM’s specialization of holistic marketing solutions with ISMG’s worldwide editorial presence & cybersecurity audience reach!
XM is able to serve as a complete marketing arm for its customers, managing their strategic marketing plans, digital advertising, social media, creative, content, & more. Their lifecycle model redefines marketing strategies by aiming to create a synergetic relationship between all stakeholders in a business & build a 360-degree positive, value-based brand image by focusing on three main spheres: External Marketing, Employment Marketing, & Corporate Social Responsibility Marketing.
The Opportunity
Xtra-Mile is seeking a Digital Campaign Manager to join its growing team in Mumbai!
This is a unique opportunity to join a dynamic & innovative Digital Marketing Agency & work with leading companies in the high-tech, medical, & technology industries.
Responsibilities
- Strategizing, orchestrating, & facilitating execution on a variety of complex marketing programs & digital advertising campaigns for assigned clients
- Managing & executing large-scale multi-channel campaigns involving industry research, account structure, ad-copy optimization, performance analyses, landing page optimization, bid management, spend allocation, etc.
- Developing & maintaining monthly media plans & summaries across all campaigns & online marketing strategies
- Tracking & analyzing program results via BI & CRM systems to generate reports, create actionable insights, & make recommendations for improvement
- Providing exceptional customer service to ensure satisfaction & maintain client relationships
Requirements
- 5-6+ years of experience in online/digital marketing - deploying & managing digital advertising campaigns
- Hands-on experience with advertising operating platforms such as Google Ads, Facebook/META, LinkedIn, Twitter/X, HubSpot, or other paid search platforms
- Advanced proficiency with Excel & Microsoft office
- Strong experience with Google Analytics – ability to set up Google Tag Manager (GTM), analyze campaign metrics & generate performance reports
- Strong data orientation with advanced analytical skills and experience with large data sets
- Technical backend proficiency – able to analyze campaign performance, perform Quality Assurance checks, & resolve technical issues such as broken pixels
- An independent, fast learner who is enthusiastic and leverages a proactive approach towards taking initiative
- High proficiency in English
Top Skills
What We Do
Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. Each of our 34 media properties provides education, research and news that is specifically tailored to key vertical sectors including banking, healthcare and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Our annual global Summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.
https://ismg.io/press-releases/
