Position Summary
We are seeking for a results-driven Digital and CRM executive to become a vital part of our dynamic Integrated Marketing team.In this role, you will be supporting the team in driving business growth through strategic paid media campaigns, working together with the agencies to manage and drive results across digital platforms like Google, Meta, TikTok and more. You will also play a crucial part in developing and executing CRM strategies that deepen customer relationships and enhance retention. Together as a team, your work will directly influence our marketing ROI, customer engagement and overall brand success.
We are looking for an individual who is passionate about performance marketing, thrive in fast-paced digital environment and is eager to make a real impact.
Role and Responsibilities
Performance Marketing & Paid Media
- Work together with agencies to strategically plan, execute and optimise multi-channel paid media campaigns across platforms such as Google Ads, Meta, TikTok, programmatic networks and other relevant digital channels
- Ability to understand key performance metrics and optimise towards CPO, ROAS, CTR, CPC and conversion rate
- Conduct A/B testing on ad creatives and copy to enhance campaign effectiveness and improve user experience
- Monitor and analyse campaign reports and translate into meaningful campaign insights to drive business decisions
- Collaborate with internal teams to ensure a seamless 360 campaign efforts for key product launches
CRM
- Use of CRM tools and platforms to drive customer segmentations, nurture leads and grow retention base
- Support in planning and launch CRM campaigns focused on customer retention, upselling and drive switch
- Track and analyse CRM performance trends and identifying key opportunities for improvement
- Support in maintaining database hygiene
New Programs and Campaign Management
- SmartThings – plan and execute full 360 campaign for SmartThings to drive and achieve overall KPIs
- Cross-Functional Collaboration with internal and external stakeholders to ensure campaign cohesion and timely execution across all touchpoints
- Maintain regular communication with senior leadership and cross-functional teams to deliver overall campaign performance updates, GTM/Optimisation plans, derive insights to shape decision-making and alignment
Reporting and Optimisation
- Develop and maintain comprehensive performance dashboards and reports on a regular basis
- Stay up-to-date on emerging trends, tools and best practices in digital marketing
Skills and Qualifications
• Develops professional expertise by complying with company policies and procedures
• Works on problems of moderate scope where analyzing situations or data requires a review on various factors
• Exercises judgment within defined procedures and practices to determine appropriate action
• Normally receives general instructions on routine work with detailed instructions on new projects or assignments
• Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience
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Skills Required
- Minimum 2 years related experience
- Bachelor's degree or advanced degree without experience
Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
Samsung Electronics Insights
What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
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