Job Summary
We are looking for a Senior Digital Analytics Engineer to drive the implementation, governance, and optimization of digital analytics solutions across web and mobile platforms. This role will act as the key analytics expert, connecting data collection, measurement frameworks, business intelligence, and strategic decision-making to help stakeholders maximize product performance and customer experience.
Responsibilities and Duties- Lead the implementation and governance of digital analytics solutions using Google Tag Manager (GTM), Google Analytics 4 (GA4), and BigQuery.
- Design, manage, and validate event tracking frameworks, including both client-side and server-side tracking implementations.
- Perform advanced data analysis using BigQuery and SQL, transforming complex datasets into actionable business insights.
- Serve as the central analytics expert, bridging technical implementations, data pipelines, and business objectives.
- Develop reporting solutions and dashboards to monitor product performance and user behavior.
- Deliver strategic recommendations that drive business growth and improve customer experience.
- Collaborate with cross-functional teams to ensure data accuracy, consistency, and measurement best practices.
- Support decision-making through data-driven insights and analytics expertise.
- Bachelor's degree in Statistics, Computer Science, Data Analytics, Engineering, Economics, Marketing, Business Analytics, or related fields.
- 4+ years of experience in Digital Analytics, Product Analytics, Web Analytics, or similar data-focused roles.
- Advanced English proficiency (spoken and written).
- Strong hands-on experience with Google Analytics 4 (GA4).
- Advanced SQL skills and experience working with large-scale datasets in BigQuery.
- Experience analyzing real-time and high-volume data streams.
- Proven ability to translate analytical findings into strategic business recommendations.
- Strong experience with Google Tag Manager (GTM) and digital measurement frameworks.
- Experience implementing and validating tracking solutions across web and mobile applications.
- Experience creating dashboards and reports using Power BI, Looker Studio, or similar BI platforms.
- Strong analytical, critical thinking, and problem-solving capabilities.
- Excellent communication and stakeholder management skills.
- Expertise in GA4 implementation, configuration, and optimization.
- Deep understanding of digital measurement strategies and tracking architecture.
- Experience with server-side tagging and event tracking validation.
- Ability to work closely with technical teams and business stakeholders.
- Knowledge of customer journey analysis, product performance metrics, and digital marketing analytics.
- Experience working within Agile environments is highly valued.
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- BigQuery
- SQL
- Power BI
- Looker Studio
- Web & Mobile Analytics
Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others.
At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.
Skills Required
- Bachelor's degree in Statistics, Computer Science, Data Analytics, Engineering, Economics, Marketing, Business Analytics, or related field
- 4+ years of experience in Digital Analytics, Product Analytics, Web Analytics, or similar roles
- Advanced English proficiency (spoken and written)
- Hands-on experience with Google Analytics 4 (GA4) implementation, configuration, and optimization
- Strong experience with Google Tag Manager (GTM) and digital measurement frameworks
- Advanced SQL skills and experience working with large-scale datasets in BigQuery
- Experience with server-side tagging and validating event tracking (client- and server-side)
- Experience analyzing real-time and high-volume data streams
- Experience creating dashboards and reports using Power BI, Looker Studio, or similar BI platforms
- Proven ability to translate analytical findings into strategic business recommendations
- Excellent communication and stakeholder management skills; ability to work with technical teams and business stakeholders
- Experience working within Agile environments
Encora Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Encora and has not been reviewed or approved by Encora.
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Healthcare Strength — Health coverage is described as employer-provided in multiple locations, with private plans and family coverage highlighted in Spain and Mexico. Medical insurance quality is presented as a recurring bright spot alongside standard coverage.
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Leave & Time Off Breadth — Time off includes paid holidays and PTO, with regional materials indicating additional leave provisions in certain countries. Leave is generally portrayed as conventional to generous depending on location.
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Flexible Benefits — Work-from-home flexibility is frequently highlighted as a plus, though it varies by role and client needs. Remote and hybrid options are positioned as part of the overall package.
Encora Insights
What We Do
Headquartered in Santa Clara, California, and backed by renowned private equity firms Advent International and Warburg Pincus, Encora is the preferred technology modernization and innovation partner to some of the world’s leading enterprise companies. It provides award-winning digital engineering services including Product Engineering & Development, Cloud Services, Quality Engineering, DevSecOps, Data & Analytics, Digital Experience, Cybersecurity, and AI & LLM Engineering. Encora's deep cluster vertical capabilities extend across diverse industries, including HiTech, Healthcare & Life Sciences, Retail & CPG, Energy & Utilities, Banking Financial Services & Insurance, Travel, Hospitality & Logistics, Telecom & Media, Automotive, and other specialized industries. With over 9,000 associates in 47+ offices and delivery centers across the U.S., Canada, Latin America, Europe, India, and Southeast Asia, Encora delivers nearshore agility to clients anywhere in the world, coupled with expertise at scale in India. Encora’s Cloud-first, Data-first, AI-first approach enables clients to create differentiated enterprise value through technology
