Compensation Range:
Annual Salary: $62,579.00 - $84,480.00Position Summary
The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance.
Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and lead outcomes.
Essential Functions:
UX, Digital Product & Full-Funnel Analytics
Own end-to-end analysis across websites, digital products, campaigns, and user journeys
- Analyze user behavior, engagement, and drop-offs across all pages and experiences
- Deliver full-funnel visibility from campaign entry through conversion and lead/enrollment outcomes
- Connect campaign performance with on-site behavior and downstream results
- Provide insights to improve usability, conversion, and overall journey effectiveness
Tracking, Data Integrity & Measurement Strategy
Own implementation and governance of tracking and measurement frameworks
- Define and maintain event tracking, conversion tracking, and campaign tracking across all digital properties
- Ensure data accuracy, consistency, and alignment across analytics platforms, CRM systems, and reporting tools
- Establish KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns
- Maintain tagging standards, data structures, and documentation to support reliable reporting
Performance Reporting, Insights & AI Enablement
Drive reporting, insights generation, and performance optimization across UX, product, and campaigns
- Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
- Deliver regular and ad-hoc insights with clear, actionable recommendations
- Support optimization and experimentation efforts through data-driven analysis
- Enable and support AI-driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks
- Other duties as assigned.
Supervisory Responsibilities: N/A
Requirements:
Education & Experience:
- Bachelor’s degree in computer science, design, human-computer interaction, or a related field.
- 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
- Must have Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
- Must have Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
Competencies/Technical/Functional Skills:
- Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
- Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
- Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and downstream conversion/lead outcomes
- Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
- Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
- Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
- Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
- Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
- Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
- Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
- Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority
Location: Remote, USA
Travel: up to 10% travel
Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.
Skills Required
- Bachelor's degree in computer science, design, human-computer interaction, or a related field.
- 5-8+ years of experience in digital, web, or product analytics with focus on UX and full-funnel performance.
- Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting.
- Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys and engagement.
- Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties.
- Strong understanding of tagging frameworks and data layers to ensure accurate, scalable measurement.
- Experience delivering full-funnel reporting that connects campaign performance, on-site behavior, and downstream conversions/leads.
- Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI).
- Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment.
- Proven ability to translate complex data into clear, actionable insights and recommendations.
- Exposure to or experience with AI-driven reporting and advanced analytics for scalable insights.
- Solid foundation in human-centered design and journey mapping to guide experience improvements.
- Strong cross-functional leadership and influence skills partnering with UX, Product, Marketing Automation, IT, and Data teams.
What We Do
At National University, we believe it’s not just about the degrees our students earn, but the degree to which they use them. Since 1971, we have supported working professionals who want to be a powerful force for positive change. That’s why we make education accessible to adults who live and work in the real world. It’s why we were the first to develop a flexible, one-class-per-month format. It’s why we offer more than 120 graduate and undergraduate degree programs. And it’s why we will continue to innovate and leave a mark on people who will one day leave their mark on the world. We embrace diversity. Because it brings a new perspective to every industry. Our classes and faculty are made up of an eclectic mix of people who reflect our different communities and have the influence to shape where we’re headed. We do all this because we care. About our students. Our staff. Our supporters and our community. We are a private, nonprofit institution that does not answer to shareholders. We invest our money back into making improvements so that the people who come here can do the same. We know our legacy does not end when our students graduate. It begins
