We are KingMakers, a customer-centric tech startup, dedicated to creating innovative products that entertain our customers and keep them engaged both online and through our agency operations.
Since the successful launch of our first product, BetKing, in 2018, we have continued our momentum and will soon be introducing our newest offering, SuperSportBet, in South Africa. In partnership with the Multichoice Group and SuperSport, SuperSportBet enhances the passion that sports fans have for the game with a world-class sports betting and casino experience.
As our Kingdom expands, we proudly stand as the leading Sports and Digital Entertainment platform in Africa, and we are still actively hiring an exceptional team of Creators and Innovators across Africa, the United Kingdom, Europe, and the Middle East.
There has never been a better time to join our Kingdom than today!
Senior Digital Analyst: The Role
We are looking for an experienced Senior Digital Analyst, with experience across mobile sites and apps to provide insights for our product and marketing teams.
The successful candidate will bring a blend of technical strength, business acumen and the ability to operate in a very fast-moving environment to deliver value quickly and in an agile fashion. You’ll have the opportunity to build a digital analytics practice from the ground up and have a significant influence on the future of this exciting company.
What you will be doing:
- Delivering regular and ad hoc insights on marketing campaign and channel effectiveness for marketing teams.
- Managing the company’s app analytics platform (currently Adjust) and liaising with the tech team to ensure tracking is accurate and complete.
- Managing the company’s web analytics platform (currently Google Analytics & Google Tag Manager), ensuring that site tagging is comprehensive and accurate.
- Supporting marketing/CRM efforts with high-quality behavioural data for targeting.
- Championing a culture of experimentation and test/learn approaches for product development and marketing.
- Partnering with marketing team to enable social media analytics.
- Partnering with data engineering team to ingest and consolidate data from external digital analytics tools.
- Implementing appropriate privacy and consent systems for data collection.
- Working with business stakeholders to identify analytics needs and implement them through appropriate tagging and report development.
- Delivering valuable product usage and behavioral insights for the product teams to enable key product decisions and drive additional revenue.
- Proactively identifying opportunities to improve site & app effectiveness and drive additional revenue.
- Providing leadership and support for a distributed team of marketing/product analysts in the various countries where KingMakers operates.
- Partnering with broader data and technology team to surface behavioral data in core business reporting systems and first-party customer datasets.
- Augmenting behavioral analytics with customer/CRM data, using appropriate integrations · Providing leadership and best practice on campaign tagging for marketing team.
- Identifying & testing new technology to deliver more detailed insights (e.g. hotspot analysis, path analysis, surveys).
- Pioneering experimentation-based approaches to site/service development.
What you need for this role:
- Experience with Google Analytics 4 (essential).
- Experience with Google Tag Manager (essential).
- Experience with mobile app analytics and setting up and maintaining mobile measurement partners (MMPs), e.g. Adjust , Kochava, AppsFlyer etc.(essential).
- Strong core analytical skills: proven ability to drive value from data-based insights (essential).
- Experience and ability using SQL and programming in Python (essential).
- Experience with using APIs to capture and/or send data (essential).
- Proven communication and influencing skills (essential).
- Experience working with CRM/marketing systems such as Google Ad Platform, Salesforce/Optimove, Braze (desired).
- Experience with customer data platforms (CDPs) (desired).
- Experience with a consent management platform (e.g. OneTrust, Tealium) (optional).
- Experience with product analytics (e.g. Heap, Gainsight, Mixpanel) (optional).
- Experience with Microsoft Azure cloud platform, or other cloud-based data/analytics platforms.
- Ability to work at all levels of the company, from junior analysts to the CEO,
- Good understanding of privacy and other compliance requirements around digital data.
- Ambition to grow and transform the role of digital analytics within the organization.
Who you are:
- Extremely Resilient.
- Confident; Thrive under pressure.
- Continuous learner & very curious.
- Flexible: easily adapt to different styles, working models.
- Results-oriented: purpose before the process.
- Knows when to buy vs. build.
- Great stakeholder management.
- Fun to work with.
As a general rule at KingMakers we want people to be:
- Customer Focus: We keep the customer at the center of everything we do.
- Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.
- Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.
- Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome.
- Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.
- Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.
- Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.
- Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.
Beyond our great company benefits and competitive salaries, we recognize that to grow sustainably and thrive positively we need to engage the right talent because our people are a merit to our success. We have an inclusive culture where everyone can thrive and where everybody has a seat at the table.
So, what are you waiting for? Click apply and join our Kingdom today!
Top Skills
What We Do
KingMakers is the leading sports and digital entertainment platform company across the African continent.
We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities.
Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.
We do this by building products and content experiences that delight our customers daily, that empower our partners and sustain their communities.
That’s why at the heart of KingMakers is a passion to empower individuals and to give back to the community. We do this by allowing agents in our network to grow their own business and in so doing enrich the communities in which we operate.
Our goal is always to put the customer first : by combining technology, customer insight and talent we strive to give African sports fans a superior, more rewarding and engaging experience, online, offline 24/7.
Our Values:
• Customer Focus
• Passion & Dedication
• Openness, Honesty & Directness
• Innovation & Big Thinking
• Ownership & Accountability
• Speed & Focus
• Low Ego
• Fun
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