The Role
Develop and implement advertising strategies across Amazon and other marketplaces, focusing on media and budget planning, campaign optimization, and performance analysis.
Summary Generated by Built In
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
Media Planning
- Develop comprehensive media plans that span various marketing channels.
- Identify target audiences, demographics, and key market segments for each brand.
Budget Planning and Allocation
- Collaborate with stakeholders to establish annual advertising budgets for each brand.
- Allocate budgets across different advertising channels and campaigns based on performance expectations and business priorities.
Campaign Strategy and Planning
- Develop and refine advertising strategies for Amazon and other marketplaces based on business goals and market trends.
- Plan and set campaign budgets, bidding strategies, and targeting parameters for both Amazon and other advertising channels.
Keyword Research
- Conduct thorough keyword research for Amazon campaigns and other platforms.
- Regularly update and expand keyword lists based on performance data and changes in the market.
Ad Creation and Optimization
- Create compelling ad copy for various ad formats on Amazon and other marketplaces.
- Continuously optimize ad creatives for improved performance across channels.
Budget Management
- Monitor daily and monthly budgets for Amazon campaigns and other advertising channels.
- Adjust budgets based on performance and seasonality.
Bid Management
- Set and adjust bids for keywords and placements on Amazon and other platforms.
- Monitor and adjust bidding strategies based on performance data.
Performance Tracking and Analysis
- Implement tracking mechanisms to monitor the performance of campaigns across Amazon and other channels.
- Analyze data to assess the effectiveness of media placements and adjust strategies accordingly.
ROI Analysis
- Calculate ROI for each advertising channel and campaign on both Amazon and other platforms.
- Use ROI data to optimize media plans and maximize the impact of advertising spend.
Seasonal Campaign Planning
- Develop and execute seasonal advertising campaigns for Amazon and other marketplaces.
- Adjust strategies for peak seasons and promotional periods.
Ad Creative Development
- Oversee the creation of compelling ad creatives that align with brand guidelines for both Amazon and other platforms.
- Ensure consistency in messaging across different advertising channels.
Competitive Analysis
- Monitor competitor advertising strategies across different channels, including Amazon and other platforms.
- Use insights to identify opportunities and challenges in the competitive landscape.
Adoption of New Ad Formats and Technologies
- Stay abreast of emerging advertising formats and technologies for both Amazon and other channels.
- Test and integrate new ad formats that can enhance campaign performance.
Compliance and Regulatory Adherence
- Ensure that all advertising activities, including those on Amazon and other platforms, comply with industry regulations and standards.
Communication with Stakeholders
- Regularly communicate with internal stakeholders, including marketing teams, product managers, and executives, to provide updates on campaign performance and discuss strategic adjustments.
Post-Campaign Analysis
- Conduct post-campaign analysis for both Amazon and other channels to gather insights, identify lessons learned, and inform future advertising strategies.
Team Management
- Delegate tasks and responsibilities, fostering a collaborative and efficient work environment.
Team Training and Development
- Provide ongoing training to team members on the latest advertising trends, tools, and technologies.
- Foster a culture of continuous learning and development within the team.
This comprehensive list reflects the diverse and multifaceted role of an advertising manager involved in both Amazon advertising and broader media planning and buying across various marketplaces. Regular analysis, adaptability, and strategic thinking are essential components for success in this integrated role.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Amazon Advertising
Budget Management
Media Planning
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The Company
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands.
Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
