Senior Digital Advertising Strategist

Job Description:

Core Responsibilities:

• Strategic Leadership & Execution
  • Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region.
  • Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets.
  • Develop and refine advertising best practices, ensuring structured and scalable campaign management processes.
  • Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams.
  • Identify and implement automation opportunities to improve campaign efficiency and performance.
  • Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence.
  • Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising.
• Performance Optimization & Innovation
  • Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency.
  • Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods.
  • Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance.
  • Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively.
  • Utilize 3rd-party tools to enhance advertising performance and automation.
• Stakeholder & Partner Management
  • Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals.
  • Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations.
  • Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact.
  • Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly.
  • Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes.

Qualifications & Experience:

• 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.).
• Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools.
• Experience of leading a team and mentoring colleagues would be a plus.
• Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment.
• Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.
• Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations.
• Hands-on experience with third-party tools is a plus.
• Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies is a plus.
• Strong client management skills, with the ability to navigate complex relationships and drive business outcomes.
• Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders.
• Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively.
• A proactive mindset with a focus on continuous improvement, automation, and innovation.

Our Core Values

• Data Fanatics: Our edge is always found in the data
• Partner Obsessed: We are obsessed with partner success
• Team of Doers: We have a bias for action
• Gamechangers: We encourage innovation

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.