Senior Digital Advertising Specialist

Do you value testing, learning, pivoting your efforts to directly meet defined goals? Would you like to be a part of a smart, innovative digital advertising team that loves to test new ideas and values every team member's contribution?

If this sounds like you, then Moneris could be your next perfect fit! As a member of the Marketing & Communications team, you will ideate, execute and analyze advertising campaigns on our digital channels and expand our marketing mix. As an internal subject-matter expert, you will be an integral part of the strategic development of how we leverage digital channels to reach business objectives, with a significant opportunity to make an impact.

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to Manager, Digital Advertising.

The primary responsibilities of this role will be to own and maintain our paid advertising channels. You will ideate, create, and improve campaigns to help meet our business targets and maximizing return on our investment through regular optimizations.

You would:

• Create Impactful Campaigns: Design, manage, and optimize paid media campaigns across various platforms like Google Ads, Microsoft Ads, Meta, TikTok, etc. to achieve measurable business goals.

• Collaborate Across Teams: Work closely with marketing and creative teams to align channel campaign strategies with broader marketing initiatives and craft compelling, on-brand ad creatives.

• Leverage Data for Success: Dive into audience insights to develop precise targeting strategies and provide actionable recommendations for continuous improvement.

• Push Boundaries: Stay ahead of trends by testing new platforms, ad formats, and creative approaches to keep Moneris at the forefront of digital innovation.

• Drive Results: Manage campaign budgets, forecast ROI, and execute A/B testing strategies to optimize performance and maximize conversions.

• Stay Ahead of the Curve: Monitor emerging trends and best practices in social media advertising to ensure our strategies remain fresh and effective.

• A degree, diploma or certification in digital marketing, related business field or equivalent experience.

• 3 – 5 years of data driven campaign management experience in at least two of these advertising platforms - Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn, Quora, X. Google Ads Editor or Microsoft Ads Editor proficiency.

• Google Ads, Microsoft Ads, Meta Blueprint or TikTok Media Buying certifications considered an asset.

• A creative and analytical mindset, always seeking ways to innovate and improve.· A passion for collaboration and aligning strategies with overarching marketing goals.· Strong attention to detail and accuracy.

• Fluency in English – spoken and written. French is an asset.

• Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA)

• RRSP matching & defined contribution pension plan

• Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program

• Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture

• A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter

• Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days)

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.