The digital account management team oversees presale and post sale execution of national digital ad campaigns, inclusive of plan building, performance monitoring, optimization, reporting, and billing. The department services several national sales teams and handles deals of many different ad types and ad products: video (OLV/CTV, DIO/programmatic), display, sponsorship, etc.
The Senior Digital Account Manager serves as the manager of day-to-day digital accounts on the Monetization team, working closely with the Digital Account Managers and Coordinators. They also assist the Executive Director of Digital Account Management with executing strategic initiatives, revenue forecasting, and ad hoc projects.
Principal Duties & Responsibilities:
- Serve as day-to-day manager of and point of escalation for digital account management team (account managers and coordinators)
- Oversee performance of ad campaigns and cross-portfolio yield management
- Lead troubleshooting efforts for campaign, reporting, and ad server issues
- Approve media plans, ensuring alignment with Nexstar rate cards, sales strategies, and client initiatives
- Meet with Executive Director regularly, keeping them informed of current team and campaign issues
- Assist with digital revenue forecasting and reporting
- Maintain documentation for team and spearhead training of new hires
- Iterate on existing departmental workflows to create more efficiency
- Join client calls as backup for managers and coordinators when necessary
Skills/Abilities:
- A strong critical thinker and problem solver
- A data-driven and solutions-oriented decision-maker
- A professional communicator, especially when interfacing with clients
- A supportive manager who can lead by example and educate new employees
- A team player when collaborating with other departments, including sales and ad operations
- A detail-oriented employee who catches and addresses issues quickly
- A multitasker who can balance internal and external priorities and meet deadlines
- Extreme attention to detail and a strong sense of urgency in completing tasks for a volume of campaigns.
Qualifications/Preferred Experience:
- A bachelor's degree or appropriate combination of experience
- 5+ years’ experience working in digital media/advertising, including DIO and programmatic
- In-depth knowledge of digital order management systems and ad servers, such as Freewheel and Google Ad Manager
- Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)
- Experience with Salesforce a plus
Salary Range: $85k - $100k
Location: 1301 Avenue of the Americas, New York, NY
NOTE: This job description contains the basic requirements for the position and is not intended to be a complete list of responsibilities; other duties may be assigned.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
