Provides advanced analysis, design, development, testing, implementation, and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omni-channel client engagement. Partners with product teams, marketing stakeholders, and technology teams to deliver scalable, secure, and data-driven marketing capabilities. Applies deep technical expertise in Salesforce Marketing Cloud, integrations, automation, and agile delivery practices to improve business outcomes and enhance the client experience.
Responsibilities:
Designs, develops, tests, implements, and supports solutions within Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.
Develops dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys.
Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM, Adobe Experience Cloud solutions, customer data platforms (CDPs), analytics tools, and cloud-based technologies.
Ensures solutions meet scalability, security, compliance, and operational support requirements.
Collaborates with Product Owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions.
Participates in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospective activities.
Promotes engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance standards.
Troubleshoots production issues, monitors platform performance, and implements enhancements to optimize reliability and efficiency.
Creates and maintains technical documentation, development standards, and operational procedures.
Evaluates emerging technologies and innovative capabilities, including AI-driven marketing solutions, to improve personalization and campaign effectiveness.
Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.
Qualifications:
Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience.
Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.
Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities.
Proficiency with AMPscript, SQL, data modeling, and API integrations.
Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.
Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.
Strong analytical, troubleshooting, and problem-solving skills.
Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.
Preferred Qualifications:
Salesforce Marketing Cloud Developer Certification.
Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer.
Experience with Tableau and cloud technologies, preferably AWS.
Exposure to data governance, data privacy, information security, and regulatory compliance practices.
Experience leveraging Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization.
Experience supporting product-led operating models and modern digital marketing ecosystems.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Undergraduate degree in Computer Science, IT, Software Engineering, Data Science, or equivalent experience
- Five or more years hands-on experience developing and supporting Salesforce Marketing Cloud solutions
- Strong experience with Automation Studio, Journey Builder, Email Studio, and Contact Builder
- Proficiency with AMPscript
- Proficiency with SQL and data modeling
- Experience with API integrations (SFMC and enterprise systems)
- Experience integrating SFMC with Salesforce CRM and other marketing technology platforms
- Demonstrated experience working in Agile frameworks (Scrum or SAFe)
- Strong analytical, troubleshooting, and problem-solving skills
- Excellent verbal and written communication and cross-team collaboration skills
- Salesforce Marketing Cloud Developer Certification
- Experience integrating SFMC with Adobe Experience Cloud, Real-Time CDP, and Journey Optimizer
- Experience with Tableau and cloud technologies, preferably AWS
- Exposure to data governance, data privacy, information security, and regulatory compliance
- Experience leveraging Generative AI (Salesforce Agentforce, prompt engineering, AI-assisted content generation)
- Experience supporting product-led operating models and modern digital marketing ecosystems
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
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