At Code and Theory, Senior Designers craft compelling concepts, identities and brand systems that balance strategy with beautiful execution. You’ll shape how brands look, feel, and communicate across every touchpoint—bringing storytelling, clarity, and consistency to complex design challenges. Equal parts thinker and maker, you approach design as both a creative and strategic discipline, ensuring every visual element supports a larger narrative.
Our Senior Designers lead design from concept to delivery, championing both craft and strategy. You should have a strong point of view on design systems, a deep love for typography and storytelling, and the ability to make bold ideas feel timeless and practical. You’ll help shape the DNA of brands, ensuring every touchpoint—digital or physical—reinforces their unique identity.
WHAT YOU’LL DO- Lead the creation and evolution of brand identities, including logos, typography, color palettes, and visual systems
- Translate brand strategy into thoughtful concepts, design directions and guidelines
- Deliver high-quality design work across a range of outputs: brand systems, guidelines, campaigns, social content, presentations, physical and digital experiences
- Partner with strategists, copywriters, and cross-disciplinary teams to bring brand narratives to life
- Present work clearly and effectively to clients and internal teams, building alignment and excitement
- Review and mentor junior designers, ensuring quality, consistency and growth
- Collaborate with production and project teams to meet deadlines while maintaining high standards
- Maintain and advocate for brand consistency and expansion across all client work
- 6+ years of experience in brand design, visual systems design, or a related creative role, ideally within a B2B technology or SaaS environment
- Portfolio that showcases not just final polished assets, but also systems thinking, strategic rationale, and direct, hands-on experience using generative AI within the creative process
- Ability to develop and evolve brand guidelines for consistent execution across mediums.
- Knowledge of digital-first branding and how identity and concepts adapts across screens, social, and motion
- Experience and knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with After Effects (or similar) for basic motion design
- Proficiency with modern design and prototyping tools (Figma, Adobe Creative Suite)
- Expertise in generative AI platforms for image and video creation (e.g., Midjourney, Adobe Firefly, Stable Diffusion, Runway)
- Understanding of brand strategy, user-centric design principles, and multi-channel visual storytelling
- Systems thinking, connecting granular design decisions to broader business objectives and brand goals
- Communication skills to clearly articulate ideas and present work effectively
- Organizational strength with attention to detail and the ability to balance multiple projects
- Collaborative mindset with eagerness to partner across disciplines
- Curiosity and experimentation with emerging technologies, paired with a strong perspective on the future of AI and creativity
ABOUT US
Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.
Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.
The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.
This is a full-time role, based in the United States. The target range of base compensation for this role is $95,000 - $115,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience and location.
Top Skills
What We Do
Code and Theory is a strategically driven, digital-first creative agency that lives at the intersection of creativity and technology. We solve consumer and business problems across the entire customer journey that flex to meet the ever-changing needs of consumer expectations. We put the user, their behaviors and needs, at the center of everything we do — from our proprietary research methodologies, to product development processes, to how we create brand, channel and messaging strategies. Our goal is simple: to solve our clients business problems.
We bring big ideas to life by looking holistically at brand ecosystems where digital plays a prominent role in driving the consumer from first-touch through to conversion to relationship deepening over time. We identify gaps in the consumer journey and opportunities in culture that require products, services or communications to fill. We work across categories, ranging as far and wide as health care (Pfizer, Sanofi, Reach MD, Bioreference Laboratories) to financial services (JP Morgan Chase, Prudential, Morgan Stanley, First Data) to cpg (Mars, Unilever, Johnson & Johnson) to technology companies (Facebook, Xerox, Samsung, Comcast) to culture brands (adidas, H&M). And because our DNA is in publishing — we’ve embedded in over 135 newsrooms in the past decade — we bring unique expertise in understanding how content is created, distributed and optimized, including our work with CNN, NBC News, NBC Sports, and Bustle Digital Group.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing our creativity beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their consumers.
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