Senior Designer

HoneyBook is the leading client relationship platform for independent, service-based businesses. It powers billions of client interactions through online lead nurture, communication, project management, booking, and financial tools that enable independent professionals to scale both themselves and their businesses. Founded in 2013, HoneyBook is a champion of the independent economy, trusted by over 100,000 independent business owners and supporting $11 billion in transactions on the platform. Learn more at HoneyBook.com.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply. HoneyBook’s marketing creative studio is seeking a Senior Designer who will serve as a central creative contributor and skilled visual communicator, responsible for ensuring that creative vision is maintained and exceptionally executed throughout production.

About the role: 

As the Senior Designer, you thrive on inspiring and delivering creative excellence despite evolving constraints. This position requires strong collaboration, organizational and communication skills, and an eye for the tiniest detail. A multi-platform thinker by default, you’re interested in the unique opportunities each medium provides. You understand that concept and execution are inseparable when it comes to design, and you know how to execute both at the highest level — whether creating original artwork or collaborating with a production vendor. And you feel comfortable concepting, prototyping, pitching, and building comprehensive brand guidelines and owning bespoke creative outputs from concept to execution. 

Never hesitating to jump in with a peer to generate ideas, you’re both a leader and a collaborator driving the creative production process forward. Candidates should feel comfortable working with creatives throughout a well-constructed process while being able to effectively communicate with non-creatives. Whatever the brief, you seek to build an authentic connection with employees in order to bring HoneyBook’s global culture to life. This role reports directly to HoneyBook’s ACD, Design.

This role will require you to be in our San Francisco office 2–3 days per week (the current expectation is Wednesdays & Thursdays).

Here are a few of the things you will work on:

• Brand Identity Development: Create or contribute to and evolve a comprehensive identity and design systems for HoneyBook's internal brand, ensuring they match the quality of external brand and marketing efforts.
• Creative Problem-Solving: Develop simple and elegant approaches to complex design problems, balancing employee goals, business needs, technical requirements, and project budgets.
• Platform Agnostic: Conceptualize and execute designs across various mediums including brand identity, campaigns, editorial, social, print, events, web, and presentations, leveraging the unique opportunities each platform provides.
• Project Ownership: Take responsibility for projects from concept to final execution, working in partnership with creative and production leadership across a wide range of formats.
• Collaborative Creation: Partner with copywriters, other designers / design leaders, and the Executive Creative Director on vendor oversight and creative partnerships, contributing to the ideation and execution of high-quality work.
• Process Improvement: Contribute to enhancing workflow and creative production processes to elevate the work and scale the marketing creative studio.
• Creative Benchmarking: Help establish and maintain creative standards through briefs, education, and clear direction to ensure consistent quality across all design outputs.
• Stakeholder Management: Collaborate cross-functionally with diverse teams, balancing stakeholder needs while seeking opportunities to elevate work and craft.
• Design Advocacy: Articulate and sell ideas behind the work, clearly conveying the intent to partners and stakeholders.
• Brand Guideline Development: Create or maintain comprehensive brand guidelines and bespoke creative outputs, ensuring consistency and coherence across all design elements.
• Innovation and Trends: Stay current with design trends and emerging technologies (such as AI tools), introducing innovative approaches to enhance the creative process and deliver cutting-edge work.
• Team Mentorship: Provide guidance and support to junior designers, fostering a culture of creative excellence and continuous improvement.

Here is what we’re looking for in a candidate: 

• Designs or evolves a comprehensive identity and design systems for HB’s internal brand that will match the quality of HB’s external brand and marketing efforts.
• Develops simple and elegant approaches to complex design problems that keep employee goals, business needs, technical requirements, and project budget in consideration.
• Improves workflow and creative production processes to uplevel the work and scale the marketing creative studio.
• Benchmarks creative executions to scale through briefs, education, and clear direction.
• Works in partnership with creative and production leadership, owning and supporting projects from comps to final mechanicals across a wide range of formats: brand identity, campaigns, editorial, social, print, events, web, presentations, photoshoots, storyboards, video and whatever else might come down the road.
• Supports the ACD, Design, Executive Creative Director, and ACD, Copy when there’s vendor oversight and partnership in creating work.
• Self-motivated, balancing multiple projects and timelines, with an ability to prioritize. 
• Comfortable articulating and selling ideas behind the work, with the ability to clearly convey the intent of the work to our partners.
• Collaborates cross-functionally with a diverse mix of teams, balancing the needs of stakeholders and always seeking opportunities to elevate the work and craft.

Here is what is needed:

• 8+ years of experience working in a designer role, either in an ad agency and/or in-house studio environment as a designer / production designer, or in a field where you’ve developed comparable skill sets; A majority of those years should be devoted to creating brand identity systems, as well as innovative brand campaigns and initiatives.
• A love for the craft of brand storytelling and advertising, in all forms—all standing on a solid, fundamental foundation: great design.
• Highly collaborative and resourceful. An entrepreneurial mindset, able to blaze trails as needed.
• Great presentation, interpersonal, and communication skills, with the ability to convey concepts clearly and persuasively.
• Strong executional and conceptual thinking: defining scalable brand design systems. Whether it’s typography, photography, grid systems, or color, you draw inspiration from a wide range of creative outlets and bring that to your daily work.
• Demonstrated fluency with design tools including Figma and the full suite of Adobe Creative Cloud. Competency working in GSuite products and Keynote. Experience directing animations and motion graphics a plus.
• Familiarity with Notion or other known project management tools.
• A deep love for process and the creation of guidelines and documentation (in addition to creative briefs, functional specifications etc.)
• A passion for building and seeking a design community.

The good stuff:

Mission-driven: You'll be joining more than just another startup - our members are at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary + meaningful equity based on merit

             Base Salary Range: $148,000-$185,000 + Equity 

Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.

Our core values:

People come first - As we explore opportunities and work through challenges.

Raise the bar - We push for greatness - for ourselves and our members.

Own it - Trust and ownership let us make decisions with confidence.

We love what we do - And what we create for our members.

Keep it real - Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge—our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures and 01 Advisors.