Senior Demand Planner

Posted Yesterday
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San Diego, CA, USA
In-Office
105K-125K Annually
Senior level
Agency • eCommerce • Marketing Tech • Software
The Role
Maintain a rolling 12-month purchasing forecast from sell-through data; onboard/offboard brands; partner with Supply Chain Analysts and Brand Management to align inputs, incorporate launches and promotions, produce variance reporting, resolve inventory/forecast discrepancies, improve forecast accuracy and turnaround, and mentor junior team members.
Summary Generated by Built In

​🚀 Build the Forecasts That Power Our Growth - Love Where You Work

📍 Role: Senior Demand Planner
📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers)
💰 Compensation Range: $105,000-$125,000 DOE

At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, the decisions we make about what to buy and when move fast — and matter. We're looking for a Senior Demand Planner to build and maintain the rolling 12-month purchasing forecast that drives budgets and buying decisions across our entire brand portfolio.

In this role, you'll turn sell-through data into forward-looking purchasing plans, partner daily with our Supply Chain Analyst team to standardize forecast inputs, and work directly with Brand Management to make sure every forecast reflects what's actually happening at the brand level. You'll also serve as our go-to expert in demand and inventory forecasting, mentoring less experienced team members along the way.

If you want your next move to mean more - more ownership, more growth, and more impact - we'd love to meet you!

🎯 What You'll Be Doing

  • Maintain Luminize's rolling 12-month purchasing forecast, built from sell-through data across the full brand portfolio
  • Onboard new brands into the forecasting model, and maintain visibility into offboarding as brands or SKUs wind down
  • Partner with the Supply Chain Analyst team to collect, standardize, and validate the inputs that feed the forecast each month
  • Work directly with Brand Management to incorporate brand-level priorities, launches, and promotional plans into the forecast
  • Maintain Purchasing vs. Plan variance reporting and roll forecast outputs into total business and brand-level budgets
  • Resolve forecasting and inventory discrepancies, and drive continuous improvement in forecast accuracy, turnaround time, and usability
  • Serve as a subject matter expert in demand and inventory forecasting, providing guidance and training to team members

What You Bring

  • 5+ years of experience in supply chain, demand planning, or inventory planning (8+ years preferred)
  • Proven expertise in sell-through-based forecasting and purchasing planning, ideally within Amazon 1P/3P, e-commerce, or CPG
  • Advanced Excel and Google Sheets skills - comfortable building and maintaining complex, multi-tab forecasting models from scratch, not just operating pre-built templates
  • Advanced knowledge of inventory and logistics management within FBA
  • Proven ability to manage higher-risk decisions involving significant capital
  • Proven ability to mentor and train team members
  • Excellent communication skills for aligning inputs across a large analyst team and non-technical brand stakeholders
  • Bachelor's degree in Supply Chain Management, Finance, Business, or a related field (or equivalent experience)

🏙 You'll be based in Symphony Towers, one of San Diego's premier office spaces that offers:

  • Stunning views of the city and coastline
  • Free access to the building gym
  • Discounts at restaurants and cafes in the tower
  • Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure
  • Close walking distance to 100+ of the top bars, restaurants, and coffee shops

Our office is designed for comfort, productivity, and collaboration, featuring:

  • Ergonomic standing desks and high-quality workstations
  • A fully stocked snack bar, espresso machine, and cold drinks
  • A welcoming team lounge area and sunny workspaces
  • A clean, modern space where we can do our best work together

🎁 Benefits & Perks
Our people are our #1 priority. Our benefits include:

  • Multiple medical plan options through Anthem Blue Cross
  • Dental & vision insurance (including orthodontia and annual exams)
  • Pet benefit program with savings on vet care, products, and services
  • Paid vacation (accruing up to 120+ hours/year with rollover and cap)
  • Paid holidays annually
  • Coverage for spouses/domestic partners and dependents under 26

💵 Compensation Transparency
We've listed a broad salary range of $105,000-$125,000/year to account for varying levels of experience, skill sets, and forecasting depth. Where you land in the range will depend on how your background aligns with this role.

We're committed to compensating based on value and impact, not just years on paper, and we're happy to have open conversations throughout the process.

📈 Growth & Career Opportunities at Luminize
At Luminize, growth isn't just something we drive for our clients, it's our mindset and a big priority for our people.

We offer clear career paths and leveling guidelines so you always know where you stand, what's next, and what skills and experience you need to get there. From day one, you'll have visibility into advancement opportunities and what it takes to grow into leadership, specialization, or other cross-functional roles.

We're proud of our strong track record of promoting from within. Many of our team leads and managers started in individual contributor roles and grew by consistently showing initiative, curiosity, and impact. We only hire externally when needed, because we believe the best future leaders are often already here.

You'll also benefit from:

  • Mentorship from experienced managers during 1:1s and annual performance reviews
  • Cross-functional exposure to departments including content, brand management, software, supply chain, operations, and catalog
  • Learning resources, including Udemy course access and additional training programs and courses
  • A culture that encourages asking questions, trying new things, and leveling up together

If you're excited to take ownership and grow, both in your craft and your career, you'll be in good company here.

About Luminize
Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and beyond.

We're not your typical agency, and we like it that way. We operate with transparency, celebrate wins often, and treat every brand like it's our own.

If you're ready to work with great people, do work that matters, and keep growing, we'd love to meet you!

👉 Apply now and let's grow together!

Skills Required

  • 5+ years of experience in supply chain, demand planning, or inventory planning
  • 8+ years of experience preferred
  • Proven expertise in sell-through-based forecasting and purchasing planning
  • Experience with Amazon 1P/3P, e-commerce, or CPG environments
  • Advanced Excel and Google Sheets skills; able to build and maintain complex, multi-tab forecasting models from scratch
  • Advanced knowledge of inventory and logistics management within Amazon FBA
  • Proven ability to manage higher-risk decisions involving significant capital
  • Proven ability to mentor and train team members
  • Excellent communication skills for aligning inputs across analyst teams and non-technical brand stakeholders
  • Bachelor's degree in Supply Chain Management, Finance, Business, or related field (or equivalent experience)
  • Ability to work onsite in San Diego (Symphony Towers)
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The Company
HQ: San Diego, CA
82 Employees

What We Do

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

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