Senior Demand Generation Specialist

Our Business

FISPAN Services Inc. (FISPAN) is an Enterprise SaaS FinTech company that allows banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred ERP / accounting platform. 

Founded in 2016 and headquartered in downtown Vancouver, FISPAN is on a mission to create the best product in the FinTech industry and fundamentally change the way that companies bank. Being the market leader in ERP Banking, we work with the world’s Tier 1 banks with assets exceeding $3T, including J.P. Morgan Chase, Wells Fargo, TD and Bank of Montreal. 

We are looking for dynamic and passionate individuals to join our high performance team and contribute to our rapid growth and exciting journey.

About the Role:

FISPAN is seeking a data-driven Senior Demand Generation Specialist to drive our digital growth engine. In this role, you will bridge the gap between strategy and execution—managing high-impact campaigns across paid media, SEO, and web channels while architecting the pathways that turn visitors into revenue.

You will not just generate leads; you will own the lead velocity strategy, ensuring qualified prospects move through the funnel faster. We are looking for a marketer with a strong "Agency" background who can juggle multiple stakeholders, manage vendor relationships, and dive deep into HubSpot data to prove ROI.

Key Responsibilities:

• Paid Media Strategy & Execution:
  • Own the end-to-end management of B2B campaigns across Google Ads, LinkedIn, and niche media placements (e.g., Podcast ads, Industry Newsletters).
  • Manage external vendor/agency relationships and media partnerships.
  • Collaborate with the Content Manager and Designer to produce high-converting ad creative.
• Website & Conversion Rate Optimization (CRO):
  • Own the technical setup and ongoing optimization of landing pages and self-serve funnels.
  • Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates.
• HubSpot Nurturing & Automation:
  • Partner with Marketing Operations to build sophisticated automated workflows in HubSpot.
  • Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales.
• SEO & Organic Growth:
  • Track and optimize organic search performance. Adjust keyword strategies and on-page technical SEO to improve rankings for high-intent terms.
• Pipeline Acceleration & Lead Velocity:
  • Develop and execute strategies designed to shorten the sales cycle.
  • Design and implement "Fast Track" pathways (e.g., self-serve flows, on-demand demos) allowing high-intent leads to bypass initial friction points.
• Reporting & Analytics:
  • Monitor and report on critical performance metrics (Lead Velocity Rate, CAC,, Conversion Rates).
  • Provide actionable insights to the marketing and leadership team, focusing specifically on efficiency and pipeline acceleration.
• Project Management & Collaboration:
  • Establish clear processes to collaborate efficiently with the wider marketing team.
  • Manage timelines, assign ownership, and provide clear visibility on project status to internal and external stakeholders.

Qualifications:

• Experience: 8+ years of Digital Marketing experience, with a focus on B2B technology or SaaS.
• Agency Background: Previous experience working in a marketing agency is required (accustomed to fast-paced environments and managing multiple workstreams).
• Education: Bachelor’s degree in Marketing, Business, or a related field.

Skills & Expertise:

• Tech Stack: Deep expertise in HubSpot (Marketing Hub) and Google Analytics is a must.
• Paid Social & Search: Advanced knowledge of LinkedIn Ads, Google Ads, and retargeting workflows.
• Media Buying: Specific experience purchasing and managing media is a must (in the Accounting/Fintech industry is a major plus).
• Analytical Mindset: Ability to interpret complex data sets regarding lead velocity and funnel friction and turn them into strategy.
• Communication: Strong ability to report results clearly to stakeholders and manage expectations.

Why Work With Us? 

✨ Visionary Team, Proven Results 

Our leadership bench brings deep, collective experience in scaling high-growth FinTech companies through major funding cycles and critical market inflection points. This expertise creates a stable foundation, allowing you to focus on building and innovating. You will benefit directly from mentorship, expand your professional network, and learn the strategic decision-making processes required to lead a global, mature technology company.

🚀 Accelerated Career Ownership & DEI Commitment 

We are an emerging high-growth company, and that means your career trajectory here is accelerated. Our employees are immediately given a high level of ownership and autonomy over complex, impactful projects.

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. We strive to eliminate bias throughout our recruitment process and build a culture where everyone feels they belong and can contribute their best work.

💰 Strategic Total Rewards & Wellbeing

We invest in your success. Our total compensation packages are designed to be highly competitive, including a semi-annual bonus plan and equity grants that give you a true stake in our future. Beyond your compensation, you benefit from:

• Best-in-Class Equipment: The most modern MacBook and Apple equipment.
• Prime Location: Our downtown Vancouver office offers coastal views and access to the building fitness center.
• Flexibility: Generous benefits, including a family leave top-up program and our Work-From-Anywhere policy.

☕ Purpose-Driven Culture & Prime Perks

Our culture is the foundation of our success. We operate with a "we over me" mentality, fostering strong, collaborative bonds built on Trust and Candor. You will also enjoy: fully stocked cupboards, weekly catered team lunches, and daily JJ Bean coffee runs to keep your energy high and your wallet happy.

Compensation Package  

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $82,200-$90,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements. 

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem. 

Other components of our rewards offerings include support of career development, wellbeing, and personal growth. 

• Extended health and dental benefits
• Paid time off 
• Savings and retirement plan matching
• Parenthood top-up
• Mentorship programs, and leadership series (to name a few) 

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We’ll be happy to clarify eligibility for interviewing candidates.