Job Description:
About the Role
Kaleris is a private equity-backed software firm focused on supply chain optimization, headquartered in Atlanta, Georgia. We are a global leader in the supply chain execution market, focused on accelerating the transformation of digital supply chain for industrial and finished goods shippers and carriers by combining best-in-class solutions for challenges tied to yard management, shipment visibility, and asset management, across rail, truck, and multi-mode transportation.
We are looking for a Senior Demand Generation Specialist to lead strategic initiatives that generate and accelerate pipeline. This role is ideal for a data-driven marketer who thrives in a fast-paced SaaS environment.
Kaleris is looking for a detail-oriented, data-driven Sr. Demand Generation Specialist to help execute and optimize marketing campaigns that drive qualified leads and pipeline for our sales teams. You’ll play a key role in running tactical programs across email, digital advertising, content promotion, and events.
Responsibilities
- Strategize and execute targeted multi-channel marketing campaigns to generate and nurture leads across key verticals
- Drive campaign initiatives in collaborative partnerships throughout the combined marketing team to ensure a consistent campaign ecosystem
- Monitor campaign performance and measure ROI on paid investments
- Report on key monthly KPIs such as MQLs, conversions, and run those against pipeline revenue targets to determine tactical plans to improve lead conversions and engagement
- Collaborate with Sales and RevOps to ensure smooth lead handoff and alignment on follow-up strategy
- Play a role in managing the marketing activity content calendar to ensure demand gen campaigns are happening for all critical Go-to-market initiatives
- Build campaign assets including emails, landing pages, forms, and tracking links using HubSpot
Requirements
- 5-7 + years of experience in B2B demand generation, preferably in SaaS or enterprise technology environments.
- HubSpot certification preferred
- Hands-on experience with marketing tools such as 6sense, Chili Piper, Canva, Monday.com
- Familiarity with Salesforce or similar CRM platforms
- A strong sense of organization, attention to detail, and ability to manage multiple campaigns
- Comfort working with data, campaign metrics, and reporting tools
- Analytical mindset with strong Excel or data visualization skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent communication and collaboration skills
- Ability to work in Adobe – Photoshop and/or InDesign, is a plus.
Benefits & Compensation
- To be added by TA based on approved hiring location
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned from time to time or the scope of the position may change necessary to business demands.
We are an equal-opportunity employer and value diversity at Kaleris. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Kaleris is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
What We Do
Kaleris is a leading provider of cloud-based supply chain execution and visibility technology solutions. Many of the world's largest brands rely on Kaleris to provide mission-critical technology for yard management, transportation management, maintenance and repair operations, terminal operating systems, and ocean carrier and vessel solutions. By consolidating supply chain execution software assets across major nodes and modes, we address the dark spots and data gaps that cause friction and inefficiency in the global supply chain.
