Senior Demand Generation Specialist

What You’ll Do

• Execute dynamic email marketing initiatives that advance prospects through the buyer’s journey, including drip campaigns, nurture campaigns, and more
• Build and test emails through HubSpot and Litmus, ensuring all content remains on-brand while meeting best practices for UX, user experience, and accessibility
• Create and monitor operational emails pertaining to upcoming events and webinars, such as confirmation and reminder emails
• Own the email communications calendar, working with other marketing teams to ensure communications are relevant and impactful
• Conduct ongoing A/B tests of all aspects of the emails (subject lines, copy, frequency, time of day/week, etc.)
• Assist with webinar administration and project management from pre-event setup through event post-mortem, including coordination with speakers and internal stakeholders
• Manage relationships with third-party vendors for paid placements, including email blasts and display placements
• Proactively report on email and webinar results and provide insight and suggestions for optimization

What You’ll Bring

• 3+ years of B2B marketing experience
• Demonstrated cross-functional marketing expertise and co-marketing experience.
• Bachelor's degree in Marketing, Advertising, Business, or a related field
• Strong project management. communication, and organization skills with a proven ability to work across functional areas to implement strategies
• Stellar attention to detail. You’re not scared off by complex campaigns, multiple stakeholders, or layered levels of data to sift through
• A track record of driving B2B pipeline through lifecycle marketing programs, including nurture channels like email marketing and webinars
• You understand email best practices, including segmentation, list management, deliverability, and the unique requirements of email copywriting, such as subject lines, preview text, and content segmentation
• Expertise in building dynamic, highly-targeted messaging tailored to distinct buyer personas, user behavior, and the buyer’s journey
• Keen eye for email UX and design, with an understanding of email rendering and accessibility across ESPs, dark mode, various devices, etc
• Knowledge of webinar best practices, including driving registration and attendance, event gamification, adhering to CPE requirements, and post-event communications
• Understanding of privacy laws, including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations

Nice To Haves/Other

• Experience with email marketing platforms, such as HubSpot
• Experience with email testing platforms, such as Litmus
• Experience with webinar platforms such as Goldcast and On24
• Familiarity with Salesforce and Asana is preferred
• Comfort using Excel/Google Sheets to parse through data, identify trends, and make recommendations