Senior Demand Generation Specialist

Job Overview:
We're seeking a dynamic Marketing Specialist to support our Global Demand and Campaigns team in Prague. The ideal candidate is enthusiastic and ready to dive into demand generation marketing initiatives. We value someone who's results-focused, proactive, and a clear communicator. This role requires hands-on execution to drive success, with a blend of creativity.
About the Office:
Rapid7 is a hybrid work envrionement. The expectation is three days in office/ two days remote. The Rapid7 office is located in Karlin.
About the Team
Rapid7's Global Demand & Campaigns Marketing team is a critical engine that fuels demand for Rapid7 solutions through focused marketing initiatives to build awareness, and engage the buyer from prospect to happy customer. The team is responsible for driving scalable practice or segment based programs to nurture a buyer through their lifecycle from prospect to customer, and then customer expansion.
Rapid7 is a dynamic, fast-paced environment, so we are looking for a high energy, cross-functional collaborator who can successfully work closely with geographically dispersed international and corporate marketing team members.
About the Role
As Rapid7's Senior Global Demand Generation Specialist you will be an integral part of our global demand team, supporting the execution of marketing programs. Your primary focus will be overseeing our email marketing programs, covering tasks such as copywriting, designing, maintaining best practices and ensuring deliverability. This role offers an exciting opportunity to gain hands-on experience in marketing within a dynamic field.
Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Prior internship or work experience in marketing, preferably within the technology or Cyber Security industry.
• Strong communication skills, both written and verbal, with the ability to articulate complex concepts clearly and concisely.
• Excellent organisational and project management abilities, with a keen attention to detail and the ability to prioritise tasks in a fast-paced environment.
• Proficiency in Google Workspace and Microsoft Office. Experience with Artificial intelligence (e.g. intent monitoring, predictive analytics) is desirable.
• 2+ years of Marketo/ Marketing Automation experience, CRM (Salesforce), HTML editor and database tools.
• Knowledge of digital marketing channels and social media platforms, with the ability to leverage them effectively for marketing campaigns.
• A proactive and collaborative mindset, with the ability to work effectively both independently and as part of a team.
• Passion for technology and Cyber Security, with a desire to learn and grow in a dynamic industry.

Responsibilities:

• Demand Generation: Support the planning and execution of demand generation programs, such as email, content syndication and webinars for our global demand team
• Email Management: Plan and execute all aspects of email programs, including optimizing copy for the email channel, curating email templates, A/B testing, etc. Maintain the global email calendar and best practices with a focus on audience segmentation
• Data Management: Support maintaining all data within Marketo and CRM. Ensure data enrichment and hygiene best practices are adhered to with compiling and maintaining email lists.
• Creates email templates and cadences for SDR / Sales teams to use to communicate with their contacts about upcoming events, current promotions, campaigns and lead follow up
• Performance Analysis: Assist and monitor programs using metrics such as open rates, click-through rates, engagement-over-time, and read-rates. Use insights to refine strategies and improve future programs.
• Collaboration: Work closely with regional growth marketing, global demand, global campaigns team members, including content creators, graphic designers, and digital marketers, to ensure a cohesive and integrated approach to email programs.
• Process: Collaborate with the team to identify opportunities for improving marketing systems and processes, aiming to maintain and enhance efficiency and effectiveness of marketing efforts.
• Operational: Maintain the Global Demand Asana projects and calendars. Provide administrative support such as budget tracking, invoice processing, and project management, to ensure smooth operation of marketing initiatives.
• Innovative Strategies: Thinking of creative and innovative ways to generate and nurture our leads. Ability to innovate fresh, appealing email content that captures attention and engages readers
  We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
  About Rapid7:
  At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what's possible and drive extraordinary impact. Join us and bring your unique experiences and perspectives to tackle some of the world's biggest security challenges.