About the Role
We are seeking a strategic and data-driven Senior Demand Generation Marketing Manager to own and execute high-impact campaigns that drive pipeline growth, competitive positioning, and new market expansion. This role requires both strategic leadership and hands-on execution, with a focus on differentiating our solutions, scaling demand in new markets, and optimizing PLG + sales motion efforts.
Key Responsibilities
- Demand Generation Strategy & Execution: Own and optimize full-funnel demand generation strategies that drive pipeline and revenue growth.
- Integrated Campaigns: Develop and execute multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, email, web, and other third-party platforms.
- Sales & Marketing Alignment: Partner closely with Sales, SDRs, and Product Marketing to ensure campaigns drive meaningful business impact.
- Data-Driven Optimization & Growth Experimentation: Define success metrics, track performance trends, and proactively identify opportunities for testing and iteration. Use Salesforce, multi-touch attribution, and marketing analytics to run structured experiments, optimize conversion paths, and uncover new demand channels.
- Competitive Positioning & Market Expansion: Build go-to-market strategies for penetrating new markets and competing effectively.
- Budget Management: Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.
Qualifications & Requirements
- 5+ years in Demand Generation in a B2B environment, ideally with a developer-led motion
- Data-driven mindset, with proficiency in Salesforce, marketing analytics, multi-touch attribution, and lead scoring models.
- Strong ability to work cross-functionally with sales, SDRs, and product teams to align demand generation efforts with GTM strategy.
- Self-starter mindset with experience in high-growth, ambiguous environments.
In the US, the OTE range for this role is $135,000 - $165,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.
About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).
Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page.
Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.
For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.
Top Skills
What We Do
Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 5,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 20 million users of Grafana around the world. Grafana Labs helps companies manage their observability strategies with the LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise offerings, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security.
Why Work With Us
Clear communication is vital in a remote-first company. We hold weekly team updates, monthly all-hands calls, co-located offsites, and annual events. We've enhanced hiring, onboarding, and training with a learning management tool and quarterly bootcamps. We offer 30 vacation days plus local holidays, with equal benefits for all employees globally.
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