The Senior Demand Generation Manager position is an exciting and highly visible role that leads the demand generation strategy, go-to-market activities, and campaign execution across all Weave target markets. This role is focused on lead generation, demand creation, and revenue production. The right candidate will be able to work across marketing channels and will be skilled at content development, writing marketing copy, sourcing advertising opportunities, identifying new tactics and channels, and measuring performance.
This position will be hybrid working 3 days per week out of our Lehi, UT HQ
Reports to: Senior Director of Demand Generation
Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts.
Communicate, plan, and oversee campaign execution with channel managers, creative teams, and sales teams.
Write, edit, and direct the creation of promotional materials for marketing campaigns (email, paid ads, case studies, video, etc.).
Proactively identify opportunities to improve marketing performance and execute effective action plans.
Develop engaging content for distribution across marketing channels.
Collaborate with product teams to run campaigns for product launches and releases.
Source and fulfill advertising opportunities within an assigned budget.
Develop new tactics and channels for go-to-market activities.
Work closely with channel managers and stakeholders to optimize performance.
Create and maintain a strong relationship with revenue teams to ensure continuous support to their bottom line and strengthen campaign impact for lead generation.
Report on full-funnel performance and provide actionable insights.
Present to marketing and revenue leadership on full-funnel performance.
Success for this role is directly measured by lead and revenue production on a weekly, monthly, and quarterly basis.
Bachelor’s degree from an accredited university
8+ years of Marketing experience
5+ years of campaign experience
5+ years of B2B experience
2+ years of Salesforce experience
Healthcare marketing experience preferred
Communicates effectively across functions using a collaborative style that engages a diverse team.
Ability to quickly establish credibility, trust, and support with all levels of the organization.
Strong capabilities within reporting systems, particularly with Salesforce.
Consistently and proactively drives high quality, on-time results.
Ability to manage relationships, deliverables, and expectations cross-functionally.
Approaches work with a strong sense of ownership, commitment, and urgency.
Self-motivated and self-driven with a focus on continuous improvement.
Loves creating and building a growth strategy and tackling target KPIs.
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
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What We Do
Weave makes communicating with customers easier for businesses by integrating features like texting, phone service, fax, and reviews.
