ABM Manager

Reposted 9 Days Ago
Be an Early Applicant
Hiring Remotely in Malaysia
Remote
Senior level
Machine Learning • Cybersecurity
The Role
The Senior Demand Generation Manager will create and manage targeted account-based marketing strategies, partnering with sales to optimize campaigns, analyze performance, and deepen client relationships.
Summary Generated by Built In

Job Title:

ABM Manager

About Trellix  
Trellix is a global company redefining the future of cybersecurity. The company’s comprehensive, open, and native cybersecurity platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security. More at https://trellix.com.

Role Overview:

As a member of the customer marketing team you will play a pivotal role in creating intentional engagement with our highest-value enterprise customers by developing and executing targeted account-based marketing strategies. Through a strong partnership with sales and field marketing teams, you will positively impact pipeline and revenue growth. 

About the role: 

- Create and manage personalized, multi-channel campaigns (e.g., content, digital ads, direct mail, events) that engage our largest and most strategic customer accounts at different stages in their buyer’s journey.

- Work hand-in-hand with sales to align on account-specific engagement strategies that deepen relationships with decision-makers in key accounts.

- Continuously monitor, analyze and optimize campaign performance based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and an understanding of our business.

- Establish robust experimentation with emphasis on building personalization programs at scale and own the experimentation feedback loop by analyzing results and sharing learnings.

- Deliver actionable insights to Sales and cross-functional teams based on account behavior, digital engagement, and analytics.

About you:   
- You have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy and land and expand motions within enterprise accounts.

- You are an expert in stakeholder management across teams and can successfully partner with sales to devise and implement ABM strategies that deliver measurable, business-driven results.

- You have a customer-centric mindset with expertise in understanding the enterprise buyer journey and a passion for creating engaging campaigns that meet customers where they are. 

- You are proficient with Salesforce, 6Sense, Marketo, and analytics/BI tools like Looker.

- Additional language proficiency of Japanese is desired but not mandatory.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Retirement Plans

  • Medical, Dental and Vision Coverage

  • Paid Time Off

  • Paid Parental Leave

  • Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Top Skills

6Sense
Looker
Marketo
Salesforce
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The Company
HQ: Plano, Texas
3,118 Employees
Year Founded: 2022

What We Do

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers.

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