About the role:
We’re looking for a strategic Demand Generation Manager to develop and execute end-to-end campaigns. You’ll be instrumental in generating and nurturing high-quality leads through innovative and data-driven strategies.
Responsibilities:
- You’ll be the czar of non-paid channels: email, webinars, and direct mail
- Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
- Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
- Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
- Partner with our content marketing team to create compelling, targeted content
- Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
Qualifications We Value:
- 4+ years in marketing execution, preferably in B2B software
- Campaign Expertise: 2+ years in campaign planning and execution in relevant industries
- Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
- Strong ability to work well across team
- Project Management: Excellent project management skills with a keen attention to detail
- High sense of urgency and ability to manage multiple projects and webinars simultaneously
- Ability to assess and prioritize workload in a deadline-driven environment
Perks & Benefits:
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.
Base Salary Range: $140,000 – $175,000 + Offers Equity
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Top Skills
What We Do
Cresta is for sales and customer service teams who need to close the performance gap between their top performers and the rest.
Our real-time expertise AI helps contact center agents unlock their full potential by uncovering expert behaviors from every customer conversation and amplifies them with real-time assistance and coaching.
By nudging best practices around objection responses, expectation setting, troubleshooting, and more: Cresta supercharges agents to focus on what really matters; their customer interactions.
Cresta brings together industry-leading AI experts, proven leadership, and top-tier investors including Sequoia, Andreessen Horowitz, Greylock Partners, Andy Bechtolsheim, Mark Leslie and Vivi Nevo.
