ActiveCampaign

Senior Demand Generation Manager

Reposted 7 Hours Ago

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Chicago, IL

Hybrid

158K-193K Annually

Senior level

eCommerce • Information Technology • Marketing Tech • Software

We help small teams power big businesses.

The Role

The Senior Demand Generation Manager will design and execute multi-channel campaigns to enhance revenue and improve the buyer's journey in a collaborative environment.

Summary Generated by Built In

Are you a strategic demand generation leader driven to accelerate revenue and expand the pipeline for a high-growth company? ActiveCampaign is seeking a Senior Demand Generation Manager to execute impactful regional and digital demand generation strategies.

In this role, you won't just be running campaigns—you'll be a key driver of our growth, playing a major part in creating digital and AMER demand gen strategies that optimize every stage of the buyer’s journey. You’ll partner closely with sales, product marketing, lifecycle marketing, and content to drive growth in both sales-touched and self-serve revenue.

On a typical day, you might:

Design, implement, and optimize multi-channel demand generation campaigns across the entire buyer's journey.
Develop new lead acquisition channels while partnering with lifecycle and sales teams to create and optimize conversion paths.
Collaborate across product marketing, lifecycle marketing, events, and sales to ensure a coordinated and seamless buying journey.
Create targeted demand generation campaigns for the U.S. market alongside scalable digital initiatives.
Monitor and analyze KPIs across existing and new activities to identify opportunities for additional investment or strategic reallocation.
Execute with a hands-on approach, working across internal teams and external vendors to accelerate demand generation initiatives.

The ideal candidate will bring:

8+ years of experience in B2B demand generation or related marketing roles.
A proven track record of developing and executing successful demand generation campaigns with measurable results.
Experience with both sales-led and product-led growth motions.
A “get it shipped” attitude that lets you work across teams to put new, cross-functional activities into the market while emphasizing business impact.
Familiarity with marketing and analytics tools such as Looker, Adobe Analytics, ZoomInfo, and ActiveCampaign.

About ActiveCampaign:

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.

Perks and benefits:

At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.

Here are some of the benefits we offer:

-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.

-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.

-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.

-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.

-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.

Top Skills

Activecampaign

Adobe Analytics

Looker

Zoominfo

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The Company

HQ: Chicago, IL

850 Employees

Year Founded: 2003

What We Do

ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.

Why Work With Us

We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.