Demand Generation Manager

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We’re seeking a motivated and skilled Senior Demand Generation Manager to join our growing team. You will own and execute high-impact demand-generation campaigns and strategies that drive pipeline growth. In this role, you’ll blend creativity with data-driven approaches to deliver measurable results.

Why ServiceTrade:

This role is perfect for a strategic thinker, an experienced marketer, and a detail-oriented problem solver who loves diving into data and crafting campaigns that deliver tangible business impact. You’ll work alongside talented colleagues in a dynamic and collaborative environment, contributing to the success of our cutting-edge SaaS platform that delivers significant ROI for our customers.

What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer: 

• Innovative Product: Join a company with a game-changing product that provides massive ROI to our customers and keeps them on the leading edge of the industry.
• Dynamic Environment: Be part of a vibrant, growth-oriented company that values innovation and collaboration.
• Career Growth: Take on a pivotal role with significant opportunities for professional growth and impact.

Key Responsibilities and Activities:

• Build and execute ABX programs in partnership with Sales /xDR teams that leverage multiple channels. Set strategy, drive alignment, and build cross-functional processes to execute and measure performance. 
• Plan, execute, and optimize multi-channel demand generation campaigns, focusing on measurable pipeline growth.
• Collaborate with sales teams to ensure alignment on targets, lead management processes, and campaign outcomes.
• Manage marketing efforts throughout the customer journey, leveraging tools such as Salesforce, Marketo, 6Sense, Google Ads, LinkedIn, and other ABM platforms.
• Drive organic traffic growth through SEO initiatives and manage paid digital advertising campaigns.
• Optimize landing pages, website content, and online touchpoints to enhance lead capture and conversion rates.
• Analyze and report on campaign performance, making data-driven recommendations to improve ROI.
• Coordinate with corporate and product marketing teams to ensure messaging resonates with target audiences and supports overall company goals.
• Effectively manage budgets, optimizing targeting, creative assets, and media spend for maximum impact.

Knowledge and Skills

• 5+ years of experience in demand generation or digital marketing for SaaS products.
• Demonstrated ability to design and execute integrated campaigns that deliver measurable results.
• Expertise in ABM (Account-Based Marketing) strategies and tools.
• Proficiency in key MarTech tools (e.g., Salesforce, Marketo, 6Sense) and digital advertising platforms (e.g., Google Ads, LinkedIn).
• Strong analytical skills with a proven ability to optimize performance and maximize ROI.
• Strategic thinker with the ability to execute hands-on and solve problems creatively.
• Experience working with B2B consultative sales teams to align marketing efforts with pipeline goals.
• Passion for vertical SaaS or industries like commercial contracting or construction is a plus.

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness and Accident  
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Quarterly Volunteer Program

#LI-Hybrid

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.