Senior Demand Generation Manager, SMB

Summary:

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio’s growth to date has been in North America, a key focus for Clio’s next stage of growth will come from international markets.

Today, Clio has customers in over 130 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews from customers, and key partnerships with the Law Society of England and Wales.

We’re only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

What your team does:

As the Senior Demand Generation Manager for EMEA  at Clio, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success. 

Our wider Marketing team is geographically distributed across Ireland, the UK,  Canada, the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

You are an experienced demand generation marketer with a proven track record of strategising as well as implementing, and executing data-driven marketing programs that achieve ambitious targets. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You’re also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the biggest driver of Clio’s lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

What you’ll work on:

• Develop Clio’s growth strategy for solo, small, and mid-sized law firms in EMEA, identifying marketing opportunities that can unlock exponential growth;

• Launch and optimize demand campaigns that drive awareness and interest in Clio;

• Analyze all aspects of Clio’s marketing funnel, identify areas of improvement and implement strategies to capitalize on these opportunities;

• Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;

• Work closely with Law Society partners in the legal industry to build strong relationships, and collaborative marketing initiatives;

• Deeply understand the audiences in your segment and share insights across the team;

• Maintain scalable end-to-end programs, designed with specific goals based on the business segment.

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What you should have:

• 5 - 7 years of experience in a fast-paced, growth marketing focused organisation;

• Excellent analytical skills and experience measuring data-driven marketing programs;

• Proven track record of driving measurable pipeline growth and achieving KPIs like MQL volume, opportunity generation, and pipeline velocity.

• Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines;

• Strong communication, presentation, project management, and writing skills;

• Flexibility and adaptability to change.

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Serious bonus points if you:

• Experience in high-velocity B2B SaaS

• Legal industry knowledge and/or experience 

• Experience using tools like Salesforce, Asana  and Dreamdata to measure, track and optimize campaign performance.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

• Competitive, equitable salary with top-tier health benefits and dental coverage

• Hybrid work environment, with expectation for local Clions (Dublin) to be in office minimum 2 days per week on our Anchor Days.

• Flexible time off policy

• Pension contribution 

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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The full salary range* for this role is €66,300 to €78,000 to €89,700 EUR. Please note there is a separate band for those in the San Francisco / Bay Area. For those outside the United States, there are a separate set of salary bands for other regions.. In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers