Senior Decision Support Analyst

JOB ROLE SUMMARY
Assists clients with campaign management through the following ways:
• Responsible for managing the delivery of integrated marketing campaigns to support client’s credit card marketing
• Works with various client Strategy Managers and stakeholders to fully understand the strategy, key drivers, and the data impacts for each campaign
• Develops project plans and works with internal client teams that drive implementation of marketing campaigns through direct mail, email, and banner add channels
• Owns “Operational Readiness” for assigned client’s marketing campaigns, ensuring all branches of marketing services and associated vendors have completed required processes before campaign launch
• Fully understands details of client's data and marketing capabilities, ensuring elements of client’s marketing campaigns are properly programed systemically, audited and approved prior to launch.

DUTIES AND RESPONSIBILITIES

• Manage marketing initiatives to streamline the upgrade process for user community
• Provide feedback to the Adobe Workfront platform operations team to enhance and improve processes
• Act as a subject matter expert to other teams as they encounter card change opportunities
• Includes, but not limited to, marketing campaign project management via Adobe Workfront platform and associated tools.
• Prep & audit documents related to marketing projects
• Issue management and resolution
• Marketing campaign-related submissions to support client’s processes
• Manage and execute approvals of campaign launches
• Campaign post-launch validation
• Cross functional support
• Coordinates moderately complex campaigns which may include, but is not limited to, the review of campaign specifications, working with clients to validate and obtain sign-off of client deliverables and dynamic campaign execution
• Develops, maintains and improves client relationship through increased client communications. May have campaign and/or reporting specialty and may be point of contact for some client campaigns
• Participates in change management process for existing solutions which may include, but is not limited to, solution, tool and process changes
• Escalates process breakdowns or quality risks to management and/or process owner
• Drives and shares best practices, adoption of standards and lessons learned with internal client teams
• Maintains subject matter expertise in designated account and processes
• Ensures compliance with established procedures, project requirements and service level agreements through audits

QUALIFICATIONS

Required 

• Bachelor's degree and 5+ years of experience
• Functional knowledge of solution management
• Demonstrated ability to communicate with clients and internal stakeholders – answering questions, resolving issues, conducting research
• Attention to detail, important to monitor and audit

Preferred

• Campaign Management Tools
• Financial Services industry background

Primary Location City/State:

Conway, Arkansas

Additional Locations (if applicable):

Homebased - Conway

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].