Purpose of the Role:
To provide analytical support for CRM activities, with a strong focus on designing and optimizing customer purchase journeys based on data insights, as well as measuring and evaluating the effectiveness of sales campaigns targeted at the existing customer base
Your responsibilities will include:
- Designing, optimizing, and overseeing customer journeys across CRM channels
- Performing advanced analysis of customer behavior across key lifecycle stages (onboarding, activation, retention, cross-sell / up-sell)
- Acting as a strategic partner to the business in planning and shaping sales campaigns for the existing customer portfolio (segmentation strategy, targeting logic, offer recommendations)
- Monitoring, evaluating, and reporting on CRM campaign effectiveness (KPIs, ROI, uplift/lift analysis, conversion metrics)
- Developing, maintaining, and continuously improving customer segments and selection models
- Identifying sales growth opportunities and recommending data-driven initiatives aimed at increasing Customer Lifetime Value (CLV)
This offer is for you if:
- You have experience in analyzing CRM data as well as sales or marketing campaigns
- You are skilled in working with large data sets and interpreting analytical results
- You are familiar with key concepts such as customer segmentation, sales funnel, customer journey, CLV, and retention
- You have a very good knowledge of analytical and CRM tools (e.g. Campaign Manager, Salesforce)
- You are able to translate data insights into clear and actionable business recommendations
- You demonstrate a high level of independence, accuracy, and strong sales-oriented mindset
- You are open to a project-based contract of approximately 18 months and are fluent in both Polish and English
Nice to have:
- Experience in the insurance industry
These benefits will make you smile:
- We work in a hybrid model, and our office is located in the green Powiśle district
- We provide health prevention and secure your future! You can benefit from Medicover, Multisport, and insurance
- You’ll get access to a benefits platform where you can choose the best perks and discounts for yourself
- We invest in development, so you’ll have access to training, webinars, and webcasts
- For new dads, we offer an additional two weeks of paid paternity leave
- We’ll give you discounts on Samsung products
- Do you train? Take care of yourself? Great! You can join our sports section
- Want to commute by bike? We’ve got excellent cyclist-friendly infrastructure waiting for you
- We invest in development, so you’ll have access to training, webinars, and webcasts
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What We Do
NN Group is an international financial services company, active in 11 countries, with a strong presence in a number of European countries and Japan. Our roots lie in the Netherlands, with a rich history of more than 175 years. With our 16,000 employees, NN Group provides retirement services, pensions, insurance, banking and investments to approximately 19 million customers. NN Group includes Nationale-Nederlanden, NN, ABN AMRO Insurance, Movir, AZL, BeFrank, OHRA and Woonnu. NN Group opened for trading on 2 July 2014 on Euronext Amsterdam under the symbol ‘NN’ after its initial public offering (IPO). For more than 175 years, our company has merged, grown and changed, but the core of who we are has remained the same. At NN Group, we put our resources, expertise, and networks to use for the well-being of our customers, the advancement of our communities, the preservation of our planet, and for the promotion of a stable, inclusive, and sustainable economy. Our purpose is to help people care for what matters most to them. Because what matters to them matters to us.
