Tracksuit exists to help marketers prove their brand building is working. We give teams the data they need to make smarter decisions, convince stakeholders, defend budgets, and track their progress. The brand tracking industry is dominated by 100-page reports, static data and big price-tags. We're doing things differently by being built for the modern marketer: always-on, accessible, and approachable.
We're now tracking more than 16,000 brands across 25 countries globally. With offices in Auckland, Sydney, London and New York City, we're scaling fast with a brilliant team of collaborative and ambitious humans. Our culture is defined by "high care, high performance". We strive to be the best and look after each other while we do it.
We are committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on an JD. If you think you have what it takes but don’t have the exact experience we’ve set out, please still get in touch and apply. We’d love to chat!
We’re looking for an experienced Senior Data Scientist to amplify the value of our data and help us become the common language to measure, understand and communicate the value of brand building.
Data is Tracksuit’s moat: it’s the core of our product and integral to everything we do. As a Senior Data Scientist, you’ll be joining our world-class data science team, working with engineers, product managers, and market research experts to design novel data products to lift the baseline for marketing measurement.
We think this role is exciting because:
Innovation is the expectation: You’ll run experiments, dive deep into analysis, and design new algorithms and models to re-imagine marketing measurement from first principles. You’ll work closely with product teams to build the world’s best brand tracking platform.
Your work will directly shape the company’s trajectory: You’ll be applying your data skills to solve problems at the heart of our business model, directly shaping our ability to scale and launch new products with measurable impacts.
You’ll join a high-performing team: Too much of data science work is done in silos. At Tracksuit, you’ll join a team of smart, kind, and driven peers. Daily collaboration will sharpen your craft and transform how you think, build, and operate.
We don’t have a roadmap dictated to us: you’ll have high-level business goals and outcomes, but it’s up to you to define the problems and solutions.
We’re looking for a Data Scientist with at least 4 years of experience that is:
“Full Stack”: Deep understanding of statistics, including both frequentist and Bayesian approaches. Strong grasp of both machine learning and causal inference. Experience measuring and improving accuracy and reliability in complex systems. Fluent in SQL, scripting languages such as Python and R, and working with AI
Experienced in research: Econometrics, biology, thermodynamics - you name it! We tackle problems like a research lab. You’ll thrive if you’ve had experience mastering a particular domain (we love Ph.D.s!) and contributing new peer-reviewed knowledge and methods to the world.
Entrepreneurial and product-minded: You’re passionate about how your technical work drives business impact. Your expertise in data science enables you to design creative pragmatic solutions that strike unique trade-offs between statistics, engineering, and business outcomes. You love collaborating with customers, product managers, and designers because your work matters most when it generates real customer love.
Kind: This is such a collaborative role that we ultimately want a great, collaborative and supportive team player.
Skills Required
- At least 4 years of data science experience
- Deep understanding of statistics, including frequentist and Bayesian approaches
- Strong knowledge of machine learning and causal inference
- Experience measuring and improving accuracy and reliability in complex systems
- Fluency in SQL
- Proficiency with scripting languages such as Python and R
- Experience working with AI
- Experience conducting research and mastering a specialized domain
- Experience contributing new peer-reviewed knowledge and methods
- PhD
- Entrepreneurial and product-minded approach
- Strong collaboration and communication skills
Tracksuit Compensation & Benefits Highlights
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Fair & Transparent Compensation — Compensation practices are portrayed as highly transparent, with visibility into salaries across levels and clear bands reviewed twice yearly; feedback suggests this structure builds trust in pay fairness.
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Equity Value & Accessibility — Equity is described as commonly available through share option plans, and observations indicate this forms a meaningful component of total rewards for a scale-up environment.
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Leave & Time Off Breadth — Time off is presented as generous in some regions, including references to six weeks of PTO and supportive leave policies that appear to enhance work-life balance.
Tracksuit Insights
What We Do
Tracksuit is the modern brand tracking platform trusted by over 1,000 consumer brands worldwide to measure and prove the impact of brand-building. Founded in 2021, we're one of New Zealand's fastest-growing startups, and we've since grown into a team of 190+ people across New York, Auckland, Sydney, and London. Built on rigorous data, Tracksuit gives brands a clear, ongoing picture of their health, tracking how they're perceived today and how that's shifting as the ways people discover and evaluate brands evolve. With best-in-class methodology, Tracksuit is designed to be easy to use and easy to understand for everyone from CMOs and CFOs to agencies, brand marketers, insights professionals, and founders.
Why Work With Us
We take the work seriously and ourselves a lot less so. We cheer each other on loudly, show up with a smile, and leave things better than we found them. And there's plenty to cheer about: a $25M Series B in 2025, expansion into 25 markets and our acquisition of AI-visibility startup Hall, to help marketers see their brand across humans and AI.
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Tracksuit Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.